The Pineider Privée rides in a Rolls-Royce
1 December 2025Last Thursday, a new edition of Pineider Privée took place — the format through which Pineider welcomes a select audience to an exclusive journey of tastings and experiences that embody the brand’s values: attention to detail, artisanal excellence and the celebration of time. The evening opened with the finesse of Encry Champagne, whose Blanc de Blancs cuvées accompanied guests with an elegant introduction rich in mineral nuances. In a continuous dialogue between taste and culture, attendees also had the opportunity to discover the world of the Sigaro Toscano, a symbol of Italian rituality that perfectly aligns with Pineider’s philosophy. Automotive heritage took the stage thanks to the Nicolis Museum which, together with Rosso Corsa, brought several extraordinary Rolls-Royces on display, adding a visual and narrative charm capable of celebrating the beauty and mechanical precision of the past. The tasting journey reached new heights with the selections of CaviarGiaveri, an international benchmark for farmed caviar, and with the natural effervescence of Ferrarelle, which accompanied every moment, enhancing flavors and intensity. To conclude, the creations of Amedei Toscana offered a finale marked by sweetness and the most refined quality. This edition of Pineider Privée reaffirmed how the encounter between savoir-faire, culture and gastronomic excellence can become an authentic expression of the Pineider world: an invitation to experience time with awareness, taste and style. Aggiungi ai preferiti
Appunti di Cioccolato: the sensory experience by Amedei and Pineider
31 October 2025There are encounters born from a deep affinity, one made of slow gestures, noble materials, and a knowledge handed down through time. From this shared set of values comes Appunti di Cioccolato, the new collaboration between Amedei and Pineider: two Tuscan maisons united by a devotion to excellence and an equal dedication to detail. An object to experience, even before owning it: a limited and numbered edition box, available in only 500 pieces, containing a selection of Amedei’s finest chocolates and a Pineider notebook crafted in an elegant shade of brown inspired by the cocoa bean. Where taste becomes memory In the encounter between chocolate and paper lies a surprising harmony. Both are born from a raw material, the cocoa bean for Amedei, cotton for Pineider, and through a slow, artisanal process are transformed into pure excellence. Appunti di Cioccolato celebrates this very connection: the value of time, the care behind each gesture, the beauty of craftsmanship. The notebook, the symbolic heart of the box, forms the ideal bridge between the two worlds. The first two pages, made of Flora paper, produced from cocoa husk waste, tell the stories of the two maisons. The last two invite you to slow down, to savor, and to leave a trace: one page to record your tasting notes, the other to capture memories of flavor. With Appunti di Cioccolato, Amedei and Pineider pay tribute to the Tuscan culture of fine craftsmanship, offering an object that is at once a gift, an experience, and a story. A virtuous synergy between two houses that share the same pursuit of quality and authenticity. DISCOVER MORE HERE Aggiungi ai preferiti
First Impressions Matter
8 August 2025There is a precise moment, when we meet someone for the first time, that lasts only a few seconds, yet holds the power to shape everything that will follow. It’s in that instant that we decide, or better, we feel, whether the person in front of us inspires trust, curiosity, friendliness… or, on the contrary, distrust and suspicion.The crucial power of first impressions is confirmed by a wealth of scientific evidence: our brain is programmed to register the signals it receives, a gaze, a voice, a posture, within seconds, and turn them into a sort of invisible label that sticks with us for a long time. Have you ever met someone and thought, “What an unpleasant person!”… only to completely change your mind after an enjoyable conversation?Or perhaps you’ve had an excellent first impression of someone who later failed to live up to expectations?Or again, how many times have you had a “gut feeling” about someone that, in hindsight, you probably should have paid more attention to? These are experiences we’ve all had, and they confirm the importance of the subtle dynamics of human communication, dynamics that operate even before words, and far beyond them. It is precisely from this awareness that the experiential workshopFirst Impressions Matter, developed by Pineider in collaboration with the Italian Etiquette Society, was created.It is dedicated to those who wish to present themselves at their best from the very first moment, not through tricks or artifices, but by mastering the tools that make every encounter more natural, confident, and elegant. Personal Presentation A first impression is formed in the blink of an eye, but solidifies in the minutes that follow: how we introduce ourselves, how we greet, how we present others. During the workshop, we will discover why etiquette is never just formality, and how small details can convey authority, or, conversely, create discomfort. We will learn that a good introduction is not a bureaucratic ritual but the first gesture of consideration toward the person in front of us. The Rules of Introductions We will explore the rules of ranking and precedence, often considered complicated, yet actually simple when guided by common sense, and learn how to use them to highlight the value of each interlocutor. We’ll discover why adding a personal detail can turn two strangers into potential conversational allies, and how to navigate those awkward moments when a name slips our mind or memory fails us. The Handshake We’ll also talk about one of the most universal gestures, the handshake. A greeting we often take for granted today, yet one that carries millennia of history and profound meaning. Not every culture uses it, but in the business world it has become the ultimate code of recognition. Why? Because it is the only skin-to-skin contact we allow ourselves with people outside our intimate circle. It’s a gesture that conveys not only information, decisiveness, confidence, openness, but emotion. And our brain registers it as a powerful experience. During the workshop, we will test different types of handshakes, learn how to calibrate strength and duration, and above all, discover what we communicate without even realizing it. Because even behind an apparently simple gesture lies a silent language that everyone understands. How to Participate and Why The workshop dedicated to First Impressions will take place on the morning of Saturday, September 20, at the historic Pineider Boutique on Via Manzoni, in Milan. To participate, registration is required, here. But why take part?Because training your first impression means becoming memorable, and giving yourself an advantage in both personal and professional relationships. The difference between an encounter that fades away and one that opens new possibilities often lies right there, in those initial interactions.This is why first impressions matter, and learning to manage them consciously is an investment that always pays back more than we imagine. Aggiungi ai preferiti
A handwritten letter. A thoughtfully crafted presentation. A carefully worded invitation.
11 July 2025Simple gestures, certainly. But they speak volumes. They reveal who we are, the value we place on others, the way we choose to live in the world. With the aim of rediscovering the beauty of details and bringing the joy of care and attention back to everyday life, Pineider is launching a series of workshops dedicated to contemporary etiquette, in collaboration with the Italian Etiquette Society. Leading this journey into the art of good manners is Elisa Motterle, founder of the Italian Etiquette Society and author of Bon Ton Pop. With her cultured, witty, and accessible approach, Elisa will guide participants through the new language of elegance: from first impressions to correspondence, from dress codes to business etiquette—each session will be an opportunity to reflect, with lightness, on what truly defines us. When and Where The workshops will be held at the Pineider boutique on Via Manzoni 12 in Milan, which will be transformed for the occasion into a space for connection, inspiration, and exchange.The calendar includes six events, running from September to April, each one focused on a different aspect of living with style. More than lessons—experiences: practical, engaging, and relevant.Because today’s etiquette is not a set of rigid rules, but a form of awareness. It’s about attentiveness, authenticity, presence. The Value of Details On July 9, the project was officially presented at the Pineider boutique on Via Manzoni 12, with an exclusive event for the press and selected guests from the worlds of lifestyle, fashion, and culture.An afternoon of dialogue and inspiration, where words like courtesy, elegance, and gesture once again took center stage—concepts that have always defined the Pineider universe, where every sheet of paper, every pen, every object is designed to celebrate identity, connection, and the value of time. These workshops aim to be just that: moments to pause, observe, and rediscover the power of details—details that, like Pineider paper, can say more than a thousand words. To join the next workshop and view the full event calendar, CLICK HERE. Aggiungi ai preferiti
Pineider x Una Parola al Giorno: the (everyday) elegance of language
2 July 2025There are words that pass us by every day, quietly. Words we use without thinking, or have forgotten altogether, yet still hold an extraordinary evocative power. “Chirograph,” “inscribe,” “notebook,” “calligraphy”: terms that tell the story of a world – the world of writing – in which Pineider has had its roots for over two centuries. It is from this elective affinity that the collaboration between Pineider and “Una Parola al Giorno” (“A Word a Day”) is born: the podcast produced by Bonfire and unaparolaalgiorno.it, which each morning guides thousands of listeners in rediscovering the Italian language. A project simple in form and rich in content: each episode, lasting just a few minutes, focuses on a single word, exploring its etymology, analyzing its nuances, and revealing forgotten usages and surprising meanings. Not an exercise in erudition, but a daily invitation to listen more closely to what we say – and to choose our words more thoughtfully. Founded in Florence in 2010 by Giorgio Moretti and Massimo Frascati, Una Parola al Giorno was born from the desire to restore value to language as a tool of awareness and beauty. Over time, it has grown into a true community of enthusiasts – a point of reference for those who love words and believe in their power to improve the way we relate to others and to the world. The encounter with Pineider feels almost natural. Pineider, too, was born in Florence and is driven by a similar vision: to preserve and renew the culture of handwriting, of thought becoming mark, of identity expressed through style. Together with Bonfire – a storytelling agency specializing in socially impactful audio and video content – the podcast will dedicate a series of episodes to words that embody the Pineider universe: terms that evoke paper, writing, and the act of mindful communication. A synergy that brings together voice and gesture, sound and sign, in a project that celebrates the power of the word. Because writing – like speaking – is above all an act of attention. And vocabulary, like calligraphy, is a form of elegance. Aggiungi ai preferiti
Alessandro Piperno: Writing as Destiny and Obsession
13 May 2025Writer, essayist, and literary critic, Alessandro Piperno is one of the most authoritative voices in contemporary Italian fiction. A winner of the Strega Prize and editorial director of the Meridiani Mondadori series, Piperno has made literature a form of intimate and analytical exploration, balancing stylistic rigor with a passion for detail. In the writing courses at the Accademia Molly Bloom – hosted in our Milan boutique – Piperno shares his experience as a novelist, bringing into the classroom the complexity of narrative creation and a deep love for the literary classics. In this conversation, he talks about Tolstoy, the beauty of the “book as object,” and the fetishism of paper, blending personal memories with reflections on the profound meaning of reading. What is your contribution to this fiction writing course? My goal is to illustrate to those listening the difficulties a writer faces every time they attempt to construct a novel full of characters.To do this, I’ll use what many—including myself—consider perhaps the most beautiful novel ever written: Anna Karenina by Tolstoy. In that book, there are three pairs of characters, and Tolstoy orchestrates an absolutely fascinating kind of dance through which he presents each of them without ever losing energy. It’s almost miraculous. He does this through a game of glances, a play of eyes: each character is introduced by one we already know. This gives an incredible sense of naturalness. That, I think, will be my lesson today. And why are you so in love with this novel? Because I believe it’s one of the highest peaks of world literature. It has all the right ingredients of a tragic novel. It’s full of moments of genius—but the first is that Anna Karenina is a tragic novel that begins almost like a comedy.Then, gradually, once all the characters are in place, we begin to see two love stories emerge in the background, which are completely antithetical. One is the passionate affair between Anna and Vronsky. The other is the more virtuous, and for Tolstoy more authentically romantic, relationship between Levin and Kitty. In this sense, it’s a “Mozartian” novel: not a single dull moment, and everything sparkles with richness and freshness. And then there’s a narrative technique that would become hugely important in the 20th century: Tolstoy invents it without even realizing it. It’s the stream of consciousness, which appears just before Anna’s suicide. She begins to think, and Tolstoy lays bare her thoughts—fragmented, disordered, full of associations. Without naming it, Tolstoy invents a technique that would go on to define modernist literature in the century to follow. As editorial director of Meridiani Mondadori, how important is the physical “book object,” the paper, the materiality of reading? When I accepted this role, I made a promise to myself: never forget that books are objects of pleasure, and should be treated as such. A book should be beautiful, comfortable. I’m talking about the object itself. And what’s inside should be, at the very least, elegant. The idea that a masterpiece of humanity could be commented on in an overly technical way bothers me quite a bit. I believe that when you publish a classic, you should support it with paratext that is—if not equally—at least very elegant. Is there a particular kind of paper you’re especially fond of? The Meridiani books are printed on a famous type of paper: “Bible paper,” incredibly thin and very refined, which gives a vaguely sacred feel. As if it were a gospel, or one of those Bibles you find in American motel rooms.I must admit, for a long time I was tempted to read digitally—which I still do for work. But I have the feeling, and I can’t quite explain why, that reading a novel—or even a collection of poetry—on anything other than paper is a diminished experience.It’s interesting how the book remains an ancient yet non-obsolete instrument. They’ve tried every possible way to kill it, but it’s still here. And I can say, from my editorial experience, that today’s younger generations show a strong interest in the book as an object. There’s an authentic fetishism there—something my own generation never really had. Aggiungi ai preferiti
Pineider for the Paola Marella Foundation: a gesture of love, “a cura di Paola”
12 May 2025From May 9 to 11, Pineider will take part in the first edition of “A cura di Paola,” a charity event dedicated to the memory of Paola Marella—an architect and television personality who, with grace, passion, and a refined aesthetic sense, left a lasting mark on the hearts of many. The event will be held in the evocative setting of Milan’s Salone dei Tessuti and was created to support the newly established Paola Marella Foundation. The foundation’s mission is to provide concrete assistance to those facing the difficult diagnosis of pancreatic cancer—the same illness that sadly took Paola’s life in September of last year. As one of the featured brands supporting this initiative, Pineider is honored to participate wholeheartedly. For the occasion, we have donated a selection of products from our world, chosen with special care to reflect the taste and elegance that Paola so deeply appreciated—objects that embody timeless style, attention to detail, and a passion for authentic beauty. Each item—like every artwork and creation featured at the event—was chosen to tell a part of her story, to inspire an act of solidarity rooted in beauty and directed toward good. The event’s name, “A cura di Paola,” is rich in meaning: it suggests both a curated selection that bears her signature style, and a mission of care for others—just as she did throughout her life. All proceeds will be donated entirely to the Foundation, helping to fund a significant project in collaboration with San Raffaele Hospital and its Pancreas Unit, led by Professor Reni and Professor Falconi: a continuing education program for oncologists focused on one of the most challenging areas in modern medicine. Being part of this event means a great deal to us. It is a tribute to the memory of an extraordinary woman and an opportunity to make a meaningful difference—through what we do best: giving form to the value of things. Aggiungi ai preferiti
Pineider presents BURN AFTER READING: when junk journal becomes art
17 April 2025Art meets craftsmanship in Milan Inside the Pineider boutique on Via Manzoni 12, BURN AFTER READING comes to life, an installation by artist Yansu Wang. A project that merges Pineider’s timeless elegance with the experimental art of junk journaling, giving shape to something truly unique. A creative dialogue between tradition and experimentation Yansu Wang, a Chinese artist deeply inspired by Italian culture and paper, showcases a selection of pop-up books from her IT’S ALL PAPERWORK series, born from her collaboration with Pineider. Her junk journals, crafted using recycled materials like receipts, tickets, and everyday fragments, find their perfect match in Pineider notebooks, becoming the canvas for intimate, authentic, and unconventional stories. An installation to see (and experience) The artworks will be on display until the end of the month: a unique opportunity to explore the meeting point between artisanal excellence and contemporary language, and even to purchase one of the unique pieces on exhibit. Pineider’s proceeds will be fully donated to charity. And there’s more… To close the installation, you’ll have the chance to take part in an exclusive workshop, where you’ll learn how to create your own pop-up junk journal, guided by the creative spirit behind the project. Visit us in-store and get inspired by a new way of storytelling, through paper. Find out more on our website or follow us on social media for all updates. Aggiungi ai preferiti
Gift Ideas for Father’s Day
19 March 2025Dear Dad, I Write You… Father’s Day is the perfect occasion to celebrate dads with a gift that matches their style and personality. With its tradition of artisanal excellence, Pineider offers a selection of exclusive gifts, ideal for every father who appreciates elegance and quality. Here are 10 classy ideas to surprise him, accompanied by 10 quotes to make this moment timeless. 1. Avatar Fountain Pen A timeless classic: the Avatar UR fountain pen combines refined design with impeccable performance. Perfect for the dad who loves writing with style and leaving an indelible mark. “A man who fathers a child is not yet a father; a father is one who fathers a child and proves himself worthy.”(Fyodor Dostoevsky) 2. Personalized Wax Seal Set For the dad who appreciates traditional writing, a personalized Pineider stationery set is a gift that blends elegance and practicality—ideal for letters, notes, and special correspondence. “Sometimes I think my father is an accordion. When he looks at me and smiles and breathes, I hear the notes.”(Markus Zusak) 3. Leather Notebook A perfect companion for jotting down thoughts, ideas, and appointments. Crafted from fine leather, Pineider’s notebook is a sophisticated accessory that every dad will love to carry. “I have learned that when a newborn baby first grasps his father’s finger with his tiny fist, he has him forever.”(Gabriel Garcia Marquez) 4. Cardholder Compact, elegant, and functional: Pineider’s leather cardholder is an essential accessory for the dad who likes to keep things organized without compromising on style. “A father’s tears and fears are unseen, his love is unexpressed, but his care and protection remain a pillar of strength throughout life.”(Ama H. Vanniarachchy) 5. Desk Set To bring a touch of class to his workspace, a Pineider leather desk set is the perfect gift. It includes a desk pad, letter holder, and luxury accessories for an impeccable office. “Being a great father is like shaving. No matter how good you were at it today, you have to do it again tomorrow.”(Reed Markham) 6. Passport Holder For the dad who loves to travel, a leather passport holder is the ideal accessory—combining practicality and elegance in all his journeys. “All my friends worry about becoming like their father. I worry about not becoming him.”(Dan Zevin) 7. Rollerball Pen If he loves pens but prefers the practicality of a rollerball, Pineider offers a world of alternatives to the fountain pen, ensuring a smooth and refined writing experience. “Father, even if you weren’t my father, even if you were a stranger to me, I would still love you just the same.”(Camillo Sbarbaro) 8. Ink & Letter Writing Set A perfect gift for the dad who loves handwritten letters: a set featuring high-quality ink and nibs, accompanied by fine stationery paper to turn every message into a work of art. “A child on his father’s shoulders: no pyramid or ancient column is taller.”(Fabrizio Caramagna) 9. Leather Diaries An elegant and functional accessory for the dad who loves to plan and organize his schedule with style. Pineider’s leather planner combines craftsmanship with utility. “When you need true understanding, when you need someone to care for you, when you need someone to guide you… A father is always there.”(Thomas J. Langley) 10. Personalized Leather Keychain A small detail that makes a difference: a personalized leather keychain with dad’s initials is a refined and unique gift that will accompany him every day. “The light of fathers shines seven times brighter.”(Japanese Proverb) This Father’s Day, choose a gift that truly represents your appreciation and love. Pineider’s timeless craftsmanship ensures that every detail speaks of elegance, tradition, and care just like a father’s love. Aggiungi ai preferiti
Francesco Mandelli x Pineider
3 March 2025Pineider Postcards by Francesco Mandelli Actor, director, comedian, musician: Francesco Mandelli is a multifaceted artist accustomed to expressing himself through different forms of language. However, there is a more intimate and recent passion he has decided to share with the world: drawing. To tell this story to his friends, he chose a simple yet meaningful gesture, treating himself to a set of personalized postcards featuring his own artwork, ready to be sent. Francesco, how did your love for drawing begin? «It all started with my daughter. As she grew, she fell in love with wax crayons, and watching her draw, I thought: it would be incredible to recapture that spontaneity, that ability to create without worrying about external judgment. You just do it, and what comes out is the purest image of what’s in your mind at that moment». Have you been influenced by any contemporary artists in particular? «Besides my daughter, another great inspiration has been Adam Green, a dear friend and eclectic artist. While touring together, I watched him draw instinctively, almost musically. With pastels, he could translate a sound into an image: it was as if I could hear it before even seeing it. His creative freedom, without schemes or rules, profoundly influenced me». What do your drawings represent? «Formula One and its graphic symbolism are a recurring theme. As a child, at the start of every season, I would buy Formula Sprint and copy Ferrari liveries and their sponsors, fascinated by the colors and designs. Today, I revisit that imagery but distort it, as if pushing it into overdrive, creating images full of energy». Which classic artist has influenced you the most? «In both painting and music, I seek inspiration from the artists I admire. Basquiat is an evident reference, to the point that, with great humility, I’ve called myself the Non-Basquiat, a way to openly acknowledge my inspiration». You draw on Pineider’s Fiorenza avorio paper. Why this choice? «I was looking for high-quality paper that would make drawing a sensory experience. I use rough A4 sheets, perfect for pastels: the color is beautifully absorbed, and with layering, the surface becomes smooth, almost velvety. It’s a pleasure not just to see, but also to touch». Aggiungi ai preferiti
