Our Manifesto
17 October 2022Choices are not between past and future. Choices are between time and nothing. If you choose time, it will tell. If you choose nothing, it will be silent forever. Because storytelling first of all means to recount: lining up events, dividing moments into the before and the after, giving meaning to the chaos of our experiences on this shapeless earth. History began with the first word ever written and will finish on a blank sheet of paper. History, that is, began with the ambition that makes our species so different from all the others: to last beyond our lifetime. Writing is more than just letters and numbers. History is a humming choir of pens that sings about time across pages, an ancient dance of the alphabet directed by punctuation: words that stop for a question, then start again with the new-found certainty of a capital letter; words that hesitate over a comma; words that after a line break, jump into the abyss of their tomorrow. In today’s digital age, when words can be reproduced infinitely and freely wander in cyberspace, the paper, and the pen preserves the fragile beauty of something that cannot be replicated. The slanted “l”, the whimsical “g”, the slight smear of ink, the distance between words: these are the fingerprints of the human personality. We don’t have a body: we are bodies. Exposed to bad weather and injuries, a body becomes damaged, a body to be looked after. Pineider takes care of our essence, unique and mortal. The digital world gives anonymity a free reign, whereas writing manually is a dimension of unrepeatable singularities. Writing a simple note by hand becomes a subversive gesture, a way to claim one’s unique quality. Holding a pen, we expose ourselves to the risk of loss and devote ourselves to a certainty of the never again. This decision is what rebels against the mechanism of regularity, and corresponds with authentic luxury. Enrico Dal Buono Aggiungi ai preferiti
As expected: Pineider presents the collaboration with Pierfrancesco Favino
7 October 2022October 2022 Coinciding with the release in theaters of the awaited film “Il Colibrì” directed by Francesca Archibugi and based on the best seller of the same name by Sandro Veronesi, Pineider enters into the heart of the collaboration with Pierfrancesco Favino, thus confirming the close link with the cinema, storytelling and writing. Pierfrancesco Favino, through the images of Pineider, tells his passion for writing and handwriting the distinctive timeless elegance of a high quality Made in Italy, which distinguishes the history of Pineider and the values of which the actor has always been symbol. The script is a page of beauty full of emotion, the search for a new identity through the characters played, to give shape and order to the essence of the parts. In a life of continuous suspensions, like the one experienced by the protagonist of Favino’s latest film, the goal is to remain anchored to one’s most reflective thoughts, as to one’s daily life. Since 1774 Pineider has been committed to offering a selection of writing instruments and leather goods suitable for a dynamic lifestyle, but also for moments of reflection and meditation. The wait, described in the images that Pierfrancesco Favino dedicates to Pineider, is the one between the moments spent writing, in balance between his origins, transformation and evolution, as in the intentions of the Manifesto of the Tuscan brand, composed ad hoc for Pineider by the writer Enrico Dal Buono. The fear of the blank page is instead a praise to perseverance and concentration. A tribute to internationalization, refined heritage and the conquest of one’s inner time: the choice of Pierfrancesco Favino as ambassador finds its connection in the dynamism and challenges that Pineider has been embracing since the openings in New York and Singapore. The romantic future, but well anchored in reality, of Pineider is written on the walls of the boutiques in Milan and Rome and of the new headquarters in Florence, on the Lungarno degli Acciaiuoli, among the corners in the best Department Stores and at Milan Malpensa Airport. Discover our collaboration with Pierfrancesco Favino. Aggiungi ai preferiti
