October 2022
Coinciding with the release in theaters of the awaited film “Il Colibrì” directed by Francesca Archibugi and based on the best seller of the same name by Sandro Veronesi, Pineider enters into the heart of the collaboration with Pierfrancesco Favino, thus confirming the close link with the cinema, storytelling and writing.
Pierfrancesco Favino, through the images of Pineider, tells his passion for writing and handwriting the distinctive timeless elegance of a high quality Made in Italy, which distinguishes the history of Pineider and the values of which the actor has always been symbol.
The script is a page of beauty full of emotion, the search for a new identity through the characters played, to give shape and order to the essence of the parts. In a life of continuous suspensions, like the one experienced by the protagonist of Favino’s latest film, the goal is to remain anchored to one’s most reflective thoughts, as to one’s daily life.
Since 1774 Pineider has been committed to offering a selection of writing instruments and leather goods suitable for a dynamic lifestyle, but also for moments of reflection and meditation. The wait, described in the images that Pierfrancesco Favino dedicates to Pineider, is the one between the moments spent writing, in balance between his origins, transformation and evolution, as in the intentions of the Manifesto of the Tuscan brand, composed ad hoc for Pineider by the writer Enrico Dal Buono. The fear of the blank page is instead a praise to perseverance and concentration.
A tribute to internationalization, refined heritage and the conquest of one’s inner time: the choice of Pierfrancesco Favino as ambassador finds its connection in the dynamism and challenges that Pineider has been embracing since the openings in New York and Singapore. The romantic future, but well anchored in reality, of Pineider is written on the walls of the boutiques in Milan and Rome and of the new headquarters in Florence, on the Lungarno degli Acciaiuoli, among the corners in the best Department Stores and at Milan Malpensa Airport.
Discover our collaboration with Pierfrancesco Favino.