“I loved taking a moment for myself, switching off for a bit, and stepping into a magical world.” With these words, influencer Beatrice Parozzi described her experience at the Pineider 1774 boutique in Milan, where a special event took place celebrating creativity, intimacy, and artisanal beauty.
At the heart of the initiative was the first Italian workshop by artist Yansu Wang, organized in collaboration with Gallery N.51. It was a unique occasion where Pineider’s iconic notebooks were transformed by the Chinese artist into extraordinary works of art—visual stories traced with the grace of an ancient, personal gesture.
Amid scattered sheets and dreamlike atmospheres, the artist invited guests to connect with the material, to embrace the slow rhythm of creation, and to celebrate the meeting of paper and thought, of hand and heart. Every stroke, every detail, conveyed the essence of Pineider: a brand that has upheld the value of handmade craftsmanship and the pursuit of uniqueness for over two centuries.
The workshop created a timeless moment where contemporary art conversed with the Florentine tradition of writing and bookbinding. An immersive and poetic experience, capable of restoring the centrality of the creative act and rekindling in every participant the joy of expressing themselves through authentic, personal forms.
