Carolina Bucci and Pineider, a Love Story
1 December 2023From the collaboration between Pineider and Carolina Bucci comes the Lucky Stationery Set, a collection of eight cards dedicated to the origins of the brand founded by the Florentine designer. Carolina Bucci has nurtured her passion for handwriting and the history of Florentine stationery for years using Pineider products, to the point of wanting to crown this love story with a collaboration between her eponymous jewelry brand, characterized by playful design and a carefree appeal, and the Florentine brand. Following the pencil set and the precious passion boxes, the new chapter of this adventure is called the Lucky Stationery Set, a collection of eight cards dedicated to the styles with which Carolina launched her brand in the UK 20 years ago. We asked her to tell us about them. What do the eight Lucky Cards represent? “Each of these eight cards represents a wish, and these wishes correspond to the charms on the first eight Lucky Bracelets that I launched 20 years ago. They are the bracelets that gave life to the ‘Carolina Bucci’ brand, and this tribute wants to celebrate the anniversary by starting from the origins, namely from the spirit of expressing wishes.” Why did you choose Pineider for this tribute? “Growing up in Florence, Pineider has always been present in the important occasions of my life: every invitation, every letter received, even my birth announcement was on Pineider stationery. It’s a brand that has a truly unique story, I love the way it has maintained its tradition while not being afraid to venture into new worlds with a contemporary vision.” In your view, what links the world of jewelry to that of handwriting? “Jewelry and handwriting share extremely tactile experiences: much of our daily life is becoming more and more digital, which is why I wanted to maintain physical touchpoints in our lives. I love receiving handwritten notes: they reflect slower, more thoughtful decisions that are really in tune with my way of thinking about jewelry. Neither of these worlds has to do with fashion or trends, but rather with the expression of who you truly are.” Aggiungi ai preferiti
Paper off the Wall: Pineider X Colony
From a shared passion for decoration and handwriting, an exclusive collection of notebooks has been created in collaboration with Colony, an Italian brand of furnishing fabrics and wallpapers. It is a “beyond the wall” cross-contamination, in every sense, between Colony, an Italian brand of furnishing fabrics and wallpapers known worldwide for its contemporary classic style, and Pineider. This unique art notebook collection, born from this meeting, is characterized by three distinct chapters that explore the artistic universe of Colony: Pomegranate, Poppies, and Sogi. Each design encapsulates a unique story, inspired by nature, tradition, and culture. The pomegranate design, for example, a symbol of prosperity and wellbeing, is masterfully represented in a notebook whose cover is adorned with a refined calf leather border, a distinctive sign of Pineider’s tradition. The “Poppies” notebook, on the other hand, is a tribute to spring: the edge of the pages, painted in a bright orange, creates a perfect balance with the brilliant green of the leaves. The third model, “Sogi,” celebrates the influence of Eastern culture with an evocative design inspired by the paintings of Ogata Kōrin. We asked Gabriele Roscioli, the son of the founder Sandro and now at the helm of Colony, to tell us about the creation of this collection. What are the values that Colony and Pineider have in common? “There is a deep affinity between the identities of Pineider and Colony that stems from the ability to narrate classicism in a new and current key, but always sophisticated and elegant. Then, the ‘obsession’ towards high-quality craftsmanship, unique in the world and representative of the diverse Italian creativity. These are the elements that led to a natural meeting between the magic of Pineider notebooks and the refined patterns of Colony, resulting in these precious collectible notebooks.” How important is handwriting in your personal life? “Although, unfortunately, my handwriting is not the best, writing and its tools have always intrigued me, so much so that as a child I had a small collection of fountain pens. For us at Colony, writing, in its expression of drawing, is a fundamental part. The patterns, in fact, all start from hand-drawn designs by our style center and the reality of Pineider is a great source of inspiration for us.” Aggiungi ai preferiti
Ask People who knows: 5 xmas presents by Pineider
30 November 2023The Ideal Surprise? We asked our boutique colleagues what are the most recommended Christmas gifts for enthusiasts in search of originality. Here’s their very own ranking. THE DUFFLE BAG Gloria, senior sales assistant at the Florence boutique, has no doubts: ‘The Pineider duffle bag is one of our unmistakable best sellers. With it, you can’t go wrong, in all its versions. There’s the more rigid, unisex one, designed to hold documents but also as a comfortable weekend travel bag. Perfect for the manager who needs plenty of space without divisions or bellows, but also for the lawyer who needs to carry heavy legal tomes with him at all times, the duffle bag is a perfect shopping companion, in its softer, sporty, and casual version.’ THE NOTEBOOK Alessandra, manager of our Rome store, opts for one of the most classic writing tools: ‘The Pineider Pop notebook, in our pebbled leather with a handy matching elastic. I prefer it in Iconic Rose color because it expresses the more romantic and sweet side of ‘girls’ of all ages and is a color that goes well with everything. Moreover, once personalized, it is embellished with gold initials, giving it an extra touch. A notebook can accompany various moments of the day, the more challenging ones related to work, but also those of leisure and relaxation. My recommendation is to fill it only with beautiful and positive thoughts!’ THE FOUNTAIN PEN Manlio, a new entry at the Pineider Store in Milan, has a soft spot for fountain pens: ‘They can have a thousand looks, but they remain a symbol, that of the attitude of taking our time and giving it to others. With the arrival of smartphones, we have lost the desire to give value to what we write, many, too many, are the words we type every day, not to mention neologisms and Anglicisms. A fountain pen represents nostalgia for the essentiality of writing and for the weight of each word. But without giving up technology, because our pens are innovative, lightweight, agile on the paper, and coated in super-resistant resins.’ THE CARD HOLDER Loredana, our corporate gift expert, always advises small leather goods for a distinctive Christmas present: ‘A business card holder, for example: a compact, elegant, practical object that adapts to any occasion. Pineider card holders are works of art, completely handmade and extremely versatile: there are the simple ones for just credit cards and business cards, or the more structured ones with snap closures and zips to also hold coins. They are the ideal companions for those who love organization without sacrificing style. They are professional, but also personal items. Moreover, like all Pineider products, they can be immediately personalized with the initials of the person to whom they are destined.’ THE 2024 DIARY Paolo, store manager of Pineider Milan, challenges digitalized managers: ‘Giving a paper diary is a bit like going back in time. It is an ancient practice that makes every appointment more ‘yours.’ Calendars on smartphones make events the same, flatten the lived experience, instead the paper diary – whether weekly, monthly, or daily – ties you to the experiences through the act of writing. But most importantly, I don’t know anyone who throws away their old handwritten diaries full of intimate memories. What luxury and taste to go back and read them?’” Aggiungi ai preferiti
Our story, for you
10 November 2023On the occasion of the upcoming Black Friday, Pineider is opening its archives to the public for an exclusive private sale full of unique and iconic pieces. The founding of Pineider is an important chapter in the history of Tuscan tannery, one of the most sought-after and exclusive manufacturing traditions in the luxury world centered around the famous district of Santa Croce. To celebrate this precious DNA, the Florentine brand is preparing a surprise for all leather goods enthusiasts and more: coinciding with the upcoming Black Friday, unique items, rarities, and iconic collections that have placed Pineider at the forefront of high-end Made in Italy will be made available on our digital boutique. This exclusive event will take place in three distinct phases: From November 17 to 29 on pineider.com, it will be possible to register for Early Access, which will give preferential rights to participate in our Private Sales. From November 20 to 23, Black Friday will start and be accessible to all Pineider customers, with a 20% discount on pens and notebooks, and 20% off both small and large leather goods. From November 24 to 26, those with the Early Access coupon will be able to access the Private Sales and enjoy a discount of up to 70% on archive collections. Among the brand’s must-haves that will be available for purchase, there will be no shortage of small and medium leather goods collections featuring the Pineider monogram, some hard-to-find multicolor mini bags for women, travel bags, duffle bags, and a wide selection of men’s and women’s work bags. The best of our story, exclusively for you. Aggiungi ai preferiti
Writing Badly to Self Love
30 October 2023Pineider and Tatuaggimale launch a collaboration dedicated to primal writing, a tribute to the love of a gesture born with the sole purpose of changing the world. With words. The passion for handwriting in all its forms has led Pineider to encounter creatives of all kinds united by the search for a new raison d’être in the digital transformation era, for the oldest form of communication. From these encounters, calligraphy courses, writing workshops, new products, and unconventional shortcuts have emerged. The latest of these features Giovanni Barberis, a videomaker from Milan, who in 2016 gave life to a true artistic movement called Tatuaggimale. In the guise of a novice tattoo artist, almost playfully, Giovanni has legitimized a new expressive format that embraces typographic experimentation and writing on skin. His creations consist of short provocative phrases, quotes, slogans, or simple words expressed through primal styles, as if they were just sketched on a sheet of paper. But beyond the provocation of essentiality, in Tatuaggimale’s works, there is that of meaning, the unsaid, intimacy, and memories. Because each of his words conceals the aspirations, joys, pains, and personal story of those who, by getting it tattooed, have chosen it as a life companion. Drawing inspiration from four of Tatuaggimale’s most disruptive punchlines, Pineider wanted to create a limited edition of its black Jazz notebooks, totaling 100 copies, unveiled during a Halloween party in its Milan boutique. An unconventional project that celebrates the love for a rebellious gesture: sparking a spark in others by transforming thoughts into text. Aggiungi ai preferiti
Would a Pen By Any Other Name Smell As Sweet? (It Seems Unlikely)
16 October 2023Pineider, the luxury leather-goods maker and purveyor of exquisite writing instruments, brings their distinctly Florentine artistry to the New World. By Daniele Delerme Flores On a recent visit to Pineider’s new atelier at Rockefeller Center in the heart of Manhattan – new, of course, being a relative term as the location has been open for more than a year but, then again, the company does trace its history all the way back to 1744 – the interesting juxtaposition of Old World Italian taste, refinement, and sensibility meeting American brashness becomes readily apparent from the moment one enters the charming and rather intimate space. At first glance, the dark mahogany paneling and warm, ambient lighting are nothing if not soothing – a welcome respite from the hustle and bustle of Sixth Avenue just a stone’s throw from the front door and the wall-sized advertisements for Seth Myers and The Tonight Show that are visible through the large glass panel windows at the back of the retail space that look out on an interior hallway of 30 Rockefeller. One would gladly remain indefinitely (but comfortably) ensconced amongst these finely crafted works of art, perusing and admiring. And what works of art there are. Pineider’s emphasis on lifestyle as a luxury purveyor of quality goods is evident upon merely a cursory inspection of the leather luggage set on display near the atelier’s entrance. Leather works range from travel desks and leather-bound notebooks to messenger bags, overnighters, duffles, holdalls, and totes. And then there are the writing instruments, a testament to the skill and imagination of Signor Dante Del Vecchio, the company’s resident “pen expert.” From the resin-based pieces to bright, eye-catching enamels, or the more subdued but still enticing skeleton models, the artistry, attention to detail, and pure love of the craft is apparent in each offering. Perhaps even more importantly for the customer, wielding one of Pineider’s instruments allows the writer to experience the simple act of writing on an altogether different level. Whether one is taking a step back in time to a bygone age with the fountain pen, staying the course with the ballpoint, or trying something off the beaten path with the roller-ball, the feel of a Pineider pen in one’s hand is truly an experience unlike any other. As a writer, my creative process usually begins with a pen and notepad. Over the years, I have found it easier to formulate my thoughts when putting pen to paper, as opposed to fingers to keyboard. Quite simply, I can’t write with a pen faster than my mind can formulate a sentence, so I find the pace of drafting in longhand to be a pleasant one. On the few occasions where I have tried my hand at typing an initial draft via word processor, subsequent drafts invariably require more revisions. To put it bluntly, I suspect this is because I can type faster than I can think (insert “shoulder shrug” emoji here). Recognizing these preferences (or limitations – beauty, after all, is in the eye of the beholder), my incomparable Editor-in-Chief at No Chaser, Karl Edwin Guerre (who, it should be noted, is also a brand ambassador for the company) suggested that I broaden my horizons and consider a luxury writing instrument from the skilled craftsmen at Pineider. With that in mind, I met Guerre on a bright and sunny afternoon at the Rockefeller Center location, where I was introduced to Liz Burghardt, a sales associate who proved to be quite knowledgeable. After explaining the unique peculiarities of my particular writing process, Liz suggested the rollerball model. As it turned out, her observations proved to be quite prescient. And so my journey as a Pineider-enthusiast began. Daniele Delerme Flores is Associate Editor and a contributor to No Chaser (print and online), a luxury lifestyle publication. He has written extensively about men’s style for publications such as The Rake -the Modern Voice of Classic Elegance, and websites like A Suitable Wardrobe. He is also the author of The Best Dressed Man In The Room – A Photographic History of the Sartorially Inclined Goniffs, Gamblers, and Gangsters of the Inter-War Years, 1920-1945, and, more recently, Pretty, A Novel from the East Harlem Cycle. His blog, An Uptown Dandy, remains a frequently cited source of information regarding menswear ephemera. He can also be found on Instagram at @an_uptown_dandy. Aggiungi ai preferiti
The Corporate Gift That Makes the Difference
26 September 2023Offering a mere freebie isn’t enough to foster customer loyalty anymore. From large corporations to small professional firms, the quest for the perfect “cadeau” has become an opportunity to distinguish oneself and tell a story—with generosity. Here’s how Pineider caters to the most discerning businesses. How you surprise your clients reveals what kind of company you are. When it comes to defining the mystique of corporate gifting, it’s not just about “loyalty”; there’s much more at play: brand awareness, the reliability of services and goods offered, recognizability, positioning, and the assertion of a company’s untapped potential towards its customers. Furthermore, the proliferation of low-cost gadget offerings has flattened the originality of corporate gifts, rendering them, for many, a pointless cliché. The world of corporate gifting has now become a premier league, where what distinguishes itself is the prestige of the brand chosen as a partner, craftsmanship, and quality. In Pineider’s century-long history, creating products for businesses, regardless of their size, has held a significant place since its inception. It’s essential to know that a collection of corporate gifts demands the same expertise and level of craftsmanship as the seasonal collections showcased in our physical and digital storefronts. “In fact,” explains Gerardo Viviano, Pineider’s Production Director, “it can be said that the research and resources invested in these projects are even greater. Moreover, it’s not just about corporate gifting; it also includes office accessories, meeting room furnishings, and hotel furnishings, among many other products. It ranges from agendas to notebooks, from pens to small leather goods used as ‘luxury gadgets.’ They turn to Pineider because they seek a prestigious brand with a history and manufacturing tradition equally important to enhance their clientele.” In Pineider, a company receives the same treatment as a customer seeking something unique. “They come to us with their idea,” Gerardo continues, “and we assess the level of personalization together, from the company’s logo on a pen to the customer’s initials, or even a completely new product. This is the most captivating work for our team of artisans, such as the design of a writing desk or a passion box, which involves intricate geometries and materials ranging from wood to paper. Among the emerging businesses, the hotel industry stands out: we create furnishings for the desk and bedside table, pencils, pens, notepads, and hotel letterhead. We are sought after by major corporations, banks and insurance groups, as well as smaller professionals, from notary offices to accountants, for whom we personalize everything from letter paper to business cards.” Aggiungi ai preferiti
Back to School. The Art of Handwriting
14 September 2023Pineider’s beautiful handwriting courses are back in their boutiques. An opportunity to rediscover the forgotten pleasure of an ancient and subversive act: writing by hand. “In the digital age, paper and pen preserve the delicate beauty of everything that cannot be replicated. The slant of ‘l,’ the intricacies of ‘g,’ ink smudges, the spacing between words. These are the fingerprints of human personality.” With these words, excerpted from Pineider’s Manifesto, writer Enrico Dal Buono crystallized the essence of handwriting, a “realm of unique and irreproducible singularities” where “writing a simple note becomes a subversive gesture, a claim of uniqueness. By holding a pen, we expose ourselves to the risk of loss, we pledge to the certainty of never again. And this decision, which rebels against the mechanism of seriality, corresponds to authentic luxury.” A luxury that comes to life every year in the handwriting workshops organized by Pineider in its boutiques in Milan, Florence, and London. Starting from late September, the courses dedicated to those who want to re-learn writing or simply enjoy the pleasure of holding a pen will resume. Eloisa Libera, a handwriting teacher and partner in this initiative for the Milan boutique’s courses, prefers the term “beautiful handwriting” to “calligraphy.” Eloisa is the founder of Lettera E, a graphic studio dedicated to her greatest passion, in which she wagered her past as a product designer and embarked on an entirely uncharted future: “I worked in a small agency, where I was often in contact with the world of graphic design,” Eloisa explains. “I was very drawn to the world of fonts and curious about the origins of the design of each letter, so I discovered the world of calligraphy and fell in love with it, to the point of giving up everything and diving headfirst into it.” Eloisa’s journey was unconventional: “from fonts to lettering, to finally embracing calligraphy. Usually, it happens the other way around, but fortunately, it worked out for me. I immersed myself in something where it was difficult to see the future, and I turned my passion into my profession.” Discover our beautiful handwriting courses HERE. Aggiungi ai preferiti
Working never tires (in the office of dreams)
6 September 2023Attention to detail can transform the workplace into a “Realm of Ideas” where you can cultivate your creative potential. Just a few accessories, but the right ones, like those Pineider has created to make the office a unique place. In September, you won’t miss the beach umbrella: it may sound like one of those ironic challenges that trend on social networks, but it’s far from a Herculean task. It’s just enough to fuel the regained concentration after the summer break with your favorite nourishment for the mind and soul: ideas. “In the last three years,” explains Jonathan Paoli, Pineider’s retail manager, “with the rise of remote working, offices have become more of an ideal realm than a physical one, designed to give life and space to ideas. Now, more than ever, the workplace is where you must truly live your daily life, especially mentally. It’s a place you must truly feel as your own, a physical space where you can give birth to your best ideas because it speaks of you.” Pineider office products are designed for this very purpose because “while they are extremely functional, intended for professionals dealing with daily tasks, they also have an aesthetic element that sets them apart from typical accessories, the same hallmark of our more lifestyle-oriented collections. And, above all, they can be personalized.” Among the must-haves for the office envisioned by Pineider, the exquisite leather agenda is a must, allowing you to organize your days with style. There’s also the personalized document organizer, equipped with compartments for cards, notes, and pens, or the artistic notebook, inviting creativity by rediscovering the allure of a blank page, along with the indispensable desk pens. “We never forget,” adds Jonathan, “that work often begins on the journey from home. This is why our customers appreciate Pineider briefcases and backpacks, handmade using fine Tuscan leather. They are both functional and beautiful to showcase. It is in this combination that Pineider’s secret lies.” Aggiungi ai preferiti
A passion waiting to be ignited
5 September 2023Creating this collection of cigar boxes, Pineider enlisted the assistance of an undisputed authority in the world of Italian tobacco, who shared the secrets of a rich and unique experience. “Tobacco is not to be smoked, is to be savored,” says Terry Nesti, a prominent figure in the cigar industry for over twenty years and today the national coordinator of events for the Sigaro Toscano brand, introducing his greatest passion. For some years now, Terry has been collaborating with Pineider in crafting a collection of cigar boxes covered in exquisite leather, following the Florentine tradition. These products quickly became some of Pineider’s most sought-after home accessories. Terry reflects on the stages of this collaboration: “My dear friend Filippo Gosi, who was then the director of Pineider’s Florence boutique, involved me in the development of a set dedicated to the passion for cigars. There was a desire to create something different.” The immediate success of their initial collaborations has made the connection between Pineider and Sigaro Toscano a lasting and increasingly creative experience. Today, Pineider boasts a true family of cigar boxes in constant expansion, but the attention to detail remains the same. “The essential characteristic of a humidor,” explains Terry, “is, of course, maintaining internal humidity. A cigar is a living thing and, as such, it feeds on water. What distinguishes Pineider’s range is the quality of wood and leather, both of which are part of the Tuscan tradition that both Pineider and Sigaro Toscano embody.” With the same passion as always. Aggiungi ai preferiti
