Pineider meets the talents of tomorrow: a lesson in conscious luxury at the European School of Economics.
10 March 2026In today’s luxury landscape, engaging with younger generations is one of the most stimulating, and necessary, challenges brands face. It is in this spirit that Pineider recently took part in an educational project at the European School of Economics in Florence, offering students a valuable opportunity to engage directly with the real-world dynamics of a historic Made in Italy brand. The initiative was part of the E-Commerce & E-Business course led by Professor Andrea Secci, and involved students in a practical exercise focused on analyzing the brand’s digital positioning and communication strategies. The project allowed participants to explore how a maison with more than two centuries of history continues to reinterpret its cultural heritage through a contemporary lens. Leading the project, and bringing the company’s perspective into the classroom, were Luna Ebtehal Badawi, Pineider’s Marketing & Communication Manager, and Thea Andreaggi, Visual Communication Designer & Art Director. Through data, real case studies, and strategic insights, students were able to engage directly with the decisions shaping the brand’s digital identity today. A particularly meaningful moment of the session was the contribution of Nicola Andreatta, General Manager of Pineider, who shared the brand’s vision and reflections on the contemporary meaning of luxury. Drawing on extensive international experience in the sector, Andreatta explained how Pineider interprets the idea of quiet luxury, a discreet and authentic form of luxury rooted in the quality of materials, artisanal craftsmanship, and a deep relationship with time. In this perspective, tradition is not a static legacy but a living resource, one that continues to evolve, engaging with new languages and new generations. “True luxury,” Andreatta noted, “is not only what we own, but what endures over time, an object designed to accompany the life of the person who uses it, preserving stories, gestures, and memory.” The meeting concluded with an immersive experience in the Pineider world. Students visited the brand’s Florentine boutique, gaining firsthand exposure to its artisanal tradition and to the refined universe of fine paper and leather goods. Adding a special dimension to the day was a calligraphy workshop led by calligrapher and paleographer Caterina Scardillo. Through the slow, precise, and mindful gesture of handwriting, students rediscovered the value of a practice that has always been at the heart of Pineider’s identity. Pineider’s collaboration with the European School of Economics reflects the brand’s commitment to building a bridge between tradition and the future. Sharing its knowledge with younger generations means contributing to the development of a more conscious culture of luxury, one that recognizes the enduring value of quality, craftsmanship, and timeless beauty. Aggiungi ai preferiti
The Year of the Horse Takes Shape: Junk Journalism and Chinese New Year at Pineider’s Milan Boutique
23 February 2026Last Saturday, Pineider’s Milan boutique transformed into something unexpected: no longer just a space dedicated to paper and writing, but a true creative laboratory, alive with cut-outs, collages and visions taking shape in the hands of those who attended. The occasion was a special one: Chinese New Year and the beginning of the Year of the Horse, celebrated alongside artist Yansu Wang through a Junk Journalism workshop that brought a new idea of craftsmanship into the boutique. Junk Journalism Meets Pineider Paper Junk Journalism is a creative practice that transforms found materials, paper scraps, images and fragments, into layered visual narratives. A language built from simple gestures and surprising results, where every page becomes a personal and unrepeatable story. For one afternoon, Pineider notebooks stopped being mere writing surfaces and became three-dimensional spaces for experimentation. Through layering, pop-up constructions and collage, the horse, a timeless symbol of energy, freedom and movement, came to life in the hands of each participant, becoming a visual metaphor for creative momentum and new beginnings. The choice of the Pineider notebook as the centrepiece of the event was no coincidence. The quality of the paper, the result of a manufacturing tradition rooted in 1774, is not simply an aesthetic matter: it is the material foundation that makes every form of expression possible. A paper that welcomes ink, but also collage, layering and the manual gesture. A paper that knows how to become a canvas. Yansu Wang: Art as Guide and Gift The workshop was led by Yansu Wang, an artist whose sensibility moves naturally across cultures and visual languages. Her presence gave the day a clear direction: not a course to follow passively, but an invitation to explore, to make mistakes, to build something genuine. Every participant went home with a unique piece, made of paper, intuition and an afternoon spent playing with their hands and their creativity. Craftsmanship and Culture: A Natural Intertwining Chinese New Year, with its symbolic charge of renewal and transformation, offered the perfect setting: a new year celebrated not with a toast, but with a collage. Not with words, but with hands. Thank you to Yansu Wang for leading the workshop with vision and generosity, and to everyone who chose to share this special beginning of the year with us. Stay with us: more events at the boutique are on their way. Aggiungi ai preferiti
“Not This Year”: The Value of Stopping, Between Writing and Style
22 January 2026There are seasons when the most radical gesture is not to accelerate, but to slow down. When progress does not coincide with movement, but with the ability to stop and choose. “Not This Year” is born from this intuition: not as a rejection of the future, but as an act of awareness. A pause that does not interrupt time, but reorients it. It is from here that the collaboration between Pineider 1774 and ASPESI takes shape—two Italian realities that may seem distant, yet are deeply aligned. Both share a clear vision: time is not a resource to be consumed, but a space to be inhabited. Quality is not a detail, but a responsibility. Durability is not a promise, but a fact. Over the years, ASPESI has built an essential, functional language, far removed from the hysteria of fashion trends. A silent aesthetic that finds strength in subtraction, coherence, and fidelity to itself. Pineider 1774, a historic Florentine maison, has safeguarded for over two centuries the art of writing, paper, and leather goods, transforming the slow act of writing into a cultural value. In both cases, style is never decoration, but choice. The “Not This Year” capsule is born from the meeting of these two visions. Not a branding exercise, but a shared reflection on time as a deliberate act, not a deadline. An invitation to step away from constant urgency and restore meaning to everyday gestures. This philosophy takes shape in a selection of essential, measured garments and accessories, deliberately free of clamour. Objects designed to accompany, not to impose. Yet the intimate and narrative heart of the capsule is the Pineider 1774 x ASPESI planner. With the words “NOT THIS YEAR” impressed on the cover, the planner is conceived as perpetual, usable at any moment, in any year. It does not dictate a rhythm or impose goals. Inside, an initial insert features the complete calendar of the year, followed by a series of pages marked by non-motivational phrases: they do not suggest what to do, but leave space for the writer. An object that accompanies rather than guides, inviting one to choose what truly deserves to be written down. In an era obsessed with productivity, the planner thus becomes a silent manifesto. Writing not to fill space, but to clarify. Marking time not to control it, but to give it weight. Available at the Milan flagship store and on aspesi.it, the “Not This Year” capsule visually and materially translates this attitude. Aggiungi ai preferiti
Beyond the Outfit: The Value of Form in the Contexts That Matter
23 December 2025The question is an old one: do clothes make the man? No. And yet, in professional or formal settings, what we wear does influence immediate perception. Not out of superficiality, but because dress code is one of the fastest ways to decode an environment. The collaboration between Pineider and the Italian Etiquette Society stems from this very awareness: form, in all its expressions, is an act of clarity. Pineider has long embodied this principle through paper, leather, and accessories designed to accompany both work and everyday style. Reflecting on dress code means extending the same principle to personal presence. The workshop led by Elisa Motterle addressed the topic with a practical, contemporary approach. Not a set of rigid rules, but a method for reading codes—both explicit and implicit—and learning how to interpret them without ever compromising one’s individuality. The most common uncertainties concern familiar situations: job interviews, important meetings, networking events, institutional dinners—occasions where every detail matters. The main dress codes, from business formal to the more current interpretations of business casual, were analyzed through key variables: garment structure, clean lines, color palettes, and materials. The goal is not to strive for perfection, but to build awareness: avoiding missteps that weaken authority and enhancing one’s presence through measured choices. When understood intelligently, dress code becomes a tool for confidence, allowing one to enter an environment with greater balance and ease. Within the Pineider setting, this principle became evident: form does not replace substance—it enhances it. The workshop on November 22 was conceived as an opportunity to offer concrete, immediately applicable tools, helping participants present themselves with clarity and coherence in the situations that matter. A simple skill, yet one capable of making a real difference. Aggiungi ai preferiti
The Power of Cards
5 December 2025Scene One.A business meeting: a handshake, a lively conversation, and then that micro-instant that decides whether we will remain in the other person’s memory… or fade away, becoming yet another contact reduced to a name.In that moment, a well-designed business card — used intelligently — carries more weight than any “I’ll message you on LinkedIn.” Scene Two.The party is over, the guests are saying their goodbyes, “thank you so much!” echoing as they slip back into their coats… Then, unexpectedly, two days later an envelope arrives: fine paper, a few carefully chosen lines, words handwritten with care. It’s more than a thank-you note: it is a quiet sign of presence, something that lingers and gently strengthens the relationship, making it a little more special. We live in a fast-paced world, connected across a thousand channels. And yet — ironically — precisely because communicating is so easy, we end up giving each other very little real attention. Sending a card, offering a thoughtfully printed business card, writing a few lines by hand become almost revolutionary gestures that, in a “now-or-never” world, speak of a desire to do things with care, taking the time they require. It is the lifestyle Pineider has cultivated for centuries: slowing down the gesture, choosing with intention, valuing authenticity over haste. But precisely because written communication comme il faut is increasingly rare, the very idea of taking pen and paper in hand raises a thousand doubts… How should addresses be written on envelopes?When (and how) should one hand over a business card?Is it possible to write a thank-you note without resorting to clichés?Should one strike out the printed name on personal correspondence cards?And what about the signature — initials, first name only, or full name?Do these rules also apply in business contexts? These are only some of the most common questions.To answer them, Pineider, together with the Italian Etiquette Society, created the experiential workshop Galateo dei Biglietti, held on Saturday, October 18th at the Pineider boutique on Via Manzoni in Milan. During the event, led by Elisa Motterle, participants rediscovered the essential rules of correspondence. They explored how to build a stationery wardrobe suited to their needs, the differences between personal and professional communication, and how to turn a simple courtesy note into a meaningful communication tool that leaves a mark.Participants also had the chance to practice through hands-on exercises, transforming uncertainty into confidence and the gesture into an elegant habit. If you want your communication to work for you even when you’re not there, start with your stationery. Here, form is substance. Stay tuned for future events to discover everything behind the world of etiquette. Aggiungi ai preferiti
The Pineider Privée rides in a Rolls-Royce
1 December 2025Last Thursday, a new edition of Pineider Privée took place — the format through which Pineider welcomes a select audience to an exclusive journey of tastings and experiences that embody the brand’s values: attention to detail, artisanal excellence and the celebration of time. The evening opened with the finesse of Encry Champagne, whose Blanc de Blancs cuvées accompanied guests with an elegant introduction rich in mineral nuances. In a continuous dialogue between taste and culture, attendees also had the opportunity to discover the world of the Sigaro Toscano, a symbol of Italian rituality that perfectly aligns with Pineider’s philosophy. Automotive heritage took the stage thanks to the Nicolis Museum which, together with Rosso Corsa, brought several extraordinary Rolls-Royces on display, adding a visual and narrative charm capable of celebrating the beauty and mechanical precision of the past. The tasting journey reached new heights with the selections of CaviarGiaveri, an international benchmark for farmed caviar, and with the natural effervescence of Ferrarelle, which accompanied every moment, enhancing flavors and intensity. To conclude, the creations of Amedei Toscana offered a finale marked by sweetness and the most refined quality. This edition of Pineider Privée reaffirmed how the encounter between savoir-faire, culture and gastronomic excellence can become an authentic expression of the Pineider world: an invitation to experience time with awareness, taste and style. Aggiungi ai preferiti
Appunti di Cioccolato: the sensory experience by Amedei and Pineider
31 October 2025There are encounters born from a deep affinity, one made of slow gestures, noble materials, and a knowledge handed down through time. From this shared set of values comes Appunti di Cioccolato, the new collaboration between Amedei and Pineider: two Tuscan maisons united by a devotion to excellence and an equal dedication to detail. An object to experience, even before owning it: a limited and numbered edition box, available in only 500 pieces, containing a selection of Amedei’s finest chocolates and a Pineider notebook crafted in an elegant shade of brown inspired by the cocoa bean. Where taste becomes memory In the encounter between chocolate and paper lies a surprising harmony. Both are born from a raw material, the cocoa bean for Amedei, cotton for Pineider, and through a slow, artisanal process are transformed into pure excellence. Appunti di Cioccolato celebrates this very connection: the value of time, the care behind each gesture, the beauty of craftsmanship. The notebook, the symbolic heart of the box, forms the ideal bridge between the two worlds. The first two pages, made of Flora paper, produced from cocoa husk waste, tell the stories of the two maisons. The last two invite you to slow down, to savor, and to leave a trace: one page to record your tasting notes, the other to capture memories of flavor. With Appunti di Cioccolato, Amedei and Pineider pay tribute to the Tuscan culture of fine craftsmanship, offering an object that is at once a gift, an experience, and a story. A virtuous synergy between two houses that share the same pursuit of quality and authenticity. DISCOVER MORE HERE Aggiungi ai preferiti
Turning Color into Spirit in Our Alchemical Art Workshop
9 October 2025There is a threshold, subtle and luminous, where matter transforms into language and gesture becomes meditation.It is there that alchemical painting is born — an artistic practice that does not merely represent the visible world but seeks to transmute it. An heir to ancient alchemy, this form of art does not pursue material gold, but a kind of inner gold: a balance between light and shadow, a form of knowledge that flows through color and matter. The guiding principle of alchemy, solve et coagula — dissolve and recompose — finds in painting its most tangible metaphor: pigments that dissolve and merge, layers that emerge and fade, the hand guided by an intuition older than reason. Every gesture becomes a form of contemplation; every surface, a map of the soul. Today, in a time that demands ever more speed and control, alchemical painting invites slowness, surrender, and listening.It is a way of painting that asks us to pause, breathe, and observe how matter reacts and speaks.And for this very reason, it is an art profoundly contemporary. The Workshop in Florence with Polina Stepanova For those wishing to explore this language, Pineider hosts in its Florentine boutique an Alchemical Painting Workshop led by Polina Stepanova, artist and lecturer at Polimoda, renowned for her visual and symbolic research into the relationship between gesture, energy, and transformation. Within the elegant spaces of Lungarno degli Acciaiuoli, the workshop becomes a true creative ritual.After an introductory performance, Polina guides participants through exercises of exploration and practice, alternating moments of intuition and technique, experimentation and listening.Each session takes shape around a thematic palette inspired by the four elements — earth, water, air, and fire — or by specific astrological events, so that color is never merely aesthetic but a living symbol. Participants work with fine pigments, papers, and inks selected by Pineider, giving life to abstract, intense, and often unexpected compositions.The result is not a simple artwork, but the reflection of a journey — a silent conversation between self and matter. An Experience of Art, Symbol, and Introspection To take part in an alchemical painting workshop is to abandon the logic of outcome and rediscover the value of process.It is an experience that unites technique and introspection, where the artist becomes both observer and instrument of their own work. In this sense, the workshop organized by Pineider is not merely an opportunity to learn an artistic technique, but an invitation to rediscover the meaning of gesture, of error, of waiting.In every brushstroke lies a possibility of transformation; in every shade, a fragment of silence. Click HERE to learn more about our workshop. Aggiungi ai preferiti
First Impressions Matter
8 August 2025There is a precise moment, when we meet someone for the first time, that lasts only a few seconds, yet holds the power to shape everything that will follow. It’s in that instant that we decide, or better, we feel, whether the person in front of us inspires trust, curiosity, friendliness… or, on the contrary, distrust and suspicion.The crucial power of first impressions is confirmed by a wealth of scientific evidence: our brain is programmed to register the signals it receives, a gaze, a voice, a posture, within seconds, and turn them into a sort of invisible label that sticks with us for a long time. Have you ever met someone and thought, “What an unpleasant person!”… only to completely change your mind after an enjoyable conversation?Or perhaps you’ve had an excellent first impression of someone who later failed to live up to expectations?Or again, how many times have you had a “gut feeling” about someone that, in hindsight, you probably should have paid more attention to? These are experiences we’ve all had, and they confirm the importance of the subtle dynamics of human communication, dynamics that operate even before words, and far beyond them. It is precisely from this awareness that the experiential workshopFirst Impressions Matter, developed by Pineider in collaboration with the Italian Etiquette Society, was created.It is dedicated to those who wish to present themselves at their best from the very first moment, not through tricks or artifices, but by mastering the tools that make every encounter more natural, confident, and elegant. Personal Presentation A first impression is formed in the blink of an eye, but solidifies in the minutes that follow: how we introduce ourselves, how we greet, how we present others. During the workshop, we will discover why etiquette is never just formality, and how small details can convey authority, or, conversely, create discomfort. We will learn that a good introduction is not a bureaucratic ritual but the first gesture of consideration toward the person in front of us. The Rules of Introductions We will explore the rules of ranking and precedence, often considered complicated, yet actually simple when guided by common sense, and learn how to use them to highlight the value of each interlocutor. We’ll discover why adding a personal detail can turn two strangers into potential conversational allies, and how to navigate those awkward moments when a name slips our mind or memory fails us. The Handshake We’ll also talk about one of the most universal gestures, the handshake. A greeting we often take for granted today, yet one that carries millennia of history and profound meaning. Not every culture uses it, but in the business world it has become the ultimate code of recognition. Why? Because it is the only skin-to-skin contact we allow ourselves with people outside our intimate circle. It’s a gesture that conveys not only information, decisiveness, confidence, openness, but emotion. And our brain registers it as a powerful experience. During the workshop, we will test different types of handshakes, learn how to calibrate strength and duration, and above all, discover what we communicate without even realizing it. Because even behind an apparently simple gesture lies a silent language that everyone understands. How to Participate and Why The workshop dedicated to First Impressions will take place on the morning of Saturday, September 20, at the historic Pineider Boutique on Via Manzoni, in Milan. To participate, registration is required, here. But why take part?Because training your first impression means becoming memorable, and giving yourself an advantage in both personal and professional relationships. The difference between an encounter that fades away and one that opens new possibilities often lies right there, in those initial interactions.This is why first impressions matter, and learning to manage them consciously is an investment that always pays back more than we imagine. Aggiungi ai preferiti
The destination can wait — it’s the journey that matters.
25 July 2025On July 17th, in the elegant setting of Palazzo Borromeo D’Adda in Milan, home of the House of BMW, Pineider took part in an exclusive evening event to launch the new BMW R 1300 RT — a motorcycle designed for those who love to travel and explore the hidden beauty of landscapes unfolding to the rhythm of the throttle.An event that celebrated motion, elegance, and innovation — values that Pineider has embraced since the century of its founding. For the occasion, Pineider created an exclusive capsule collection of leather gloves, crafted to accompany the travel experience with both style and functionality.An accessory that tells a story of performance and craftsmanship through fine materials and Italian manufacturing. During the evening, guests had the opportunity to immerse themselves in the world of Pineider through two curated experiences designed to express our DNA:a live calligraphy demonstration, a tribute to writing as a personal and timeless gesture, and a leather workshop, where our artisan showcased the skill and precision behind every creation. It was a meeting of brands united by a shared belief in excellence, design, and attention to detail — a tribute to Italian style, where past and future, innovation and tradition come together seamlessly. Aggiungi ai preferiti
