The 2027 Diary: Writing the Future, Page by Page
3 September 2026Every diary is born to accompany us into the future. Its pages gather appointments, projects, ideas, journeys, encounters. They are a space still waiting to be filled, a promise of what’s to come, but also a treasure chest in which to keep a story. This is the meaning behind Pineider’s new 2027 diaries: not simply tools for organizing time, but objects through which to discover the story of the brand, which began in Florence in 1774 and has continued to the present day. Over the course of the year, week after week, the diary accompanies its user on a journey through some of the moments that have shaped Pineider’s identity. A story made of paper, writing, craftsmanship, and innovation, but also of people, places, journeys, and transformations. Because to speak of a diary is to speak of time. And Pineider has been writing that time for over 250 years. 1774: The Beginning of a Story The story begins in 1774, when Francesco Pineider, originally from Pinei in Val Gardena, leaves the mountains and arrives in Florence. It’s a significant journey—not just in terms of distance, but in life itself. Francesco finds himself before a vibrant, cosmopolitan city, frequented by artists, intellectuals, merchants, and travelers. Florence is one of the essential stops on the European Grand Tour and represents a prime destination for those in search of culture, art, and beauty. It is here, in the heart of the city, that Francesco opens his first shop, in Piazza della Signoria. From the very beginning, Pineider becomes linked to a world in which writing is not merely a necessity, but a form of expression, relationship, and identity. Stationery, engravings, writing instruments, and everyday objects gradually become part of the shop’s offerings. It’s a calling that, over the centuries, will never change in its essence: creating tools to give shape to words and preserve them through time. When Writing Begins to Travel Throughout the nineteenth century, Florence changes, as does the way people travel and communicate. Pineider grows alongside the city and its international public. Paper increasingly becomes a tool for narrating the world: maps, guides, postcards, and printed materials accompany the birth of modern tourism. Writing leaves studies and drawing rooms and begins to travel. This is a pivotal shift for Pineider as well, which gradually expands its offerings. The precision of engraving, the quality of printing, and the care given to paper become distinctive traits of an increasingly sophisticated production. The Florentine house’s reputation extends beyond the city and becomes firmly established among an international clientele. Pineider’s story, at its core, is also the story of a way of experiencing writing: as something that accompanies travel, work, relationships, and life’s important moments. From Paper to Leather Toward the end of the nineteenth century, another development becomes part of this story: leather goods. Bags, cases, satchels, and travel writing desks become a natural extension of writing instruments. Paper is no longer just something to be used at a desk: it can now be carried along, together with the objects needed for writing and working. It’s a transformation that anticipates one of Pineider’s most recognizable traits: the ability to bring different materials into dialogue while keeping the culture of the object and the quality of craftsmanship at the center. Paper and leather, writing and travel, tradition and innovation—these connections remain part of the brand’s identity to this day. 1966: When History Nearly Was Lost Every story goes through difficult moments; for Pineider, one of the most dramatic arrives on November 4, 1966, when the Arno River floods and Florence is struck by a devastating flood. Pineider’s headquarters in Piazza della Signoria is submerged under water and mud. Along with it, the archives, printing presses, fine papers, engravings, and a significant part of the company’s memory are damaged. It’s an enormous loss. And yet, precisely in that moment, another trait emerges that still belongs to Pineider’s identity today: the ability to carry on. From that point forward, memory takes on an even deeper meaning. It is not only what is preserved, but also what one chooses to pass down. Over Two Centuries Later, the Writing Continues Over more than 250 years, Pineider has weathered political, social, and technological transformations, all while maintaining its bond with Florence and with a culture of craftsmanship built on quality. Today the world is profoundly different from the one in which Francesco Pineider opened his shop. We communicate through screens, digital calendars, and notifications. Appointments sync automatically, and entire libraries can fit inside a single device. And yet, we keep writing; we keep seeking the pleasure of a page, the gesture of a pen on paper, the possibility of jotting down a thought and finding it again months or years later. It is precisely in this space—between the speed of the present and the value of things that endure—that the Pineider diary is born. The new 2027 Pineider diaries turn this concept into a tangible experience: their pages aren’t meant only to organize one’s days. They also tell the story of what came before. Throughout the year, Pineider’s history is retraced through chapters woven into everyday life: from 1774 to the years of the Grand Tour, from the evolution of printing to the birth of the leather goods line, all the way to the Florence flood and the brand’s international growth. So, while writing down tomorrow’s appointment, one might discover a story from over two centuries ago; while planning a trip, one might encounter the tale of when writing first began to travel; while opening a new week, one might return to a moment when everything was still to be built. And perhaps this is the truest meaning of a diary: to connect what has been, what we are living now, and what has yet to happen. An Object for Time Pineider’s philosophy stems from a simple idea, deeply tied to writing: to tell a story is to give order to time, to transform moments into a narrative.
Pineider and The Robin: An Evening Celebrating Creativity with Yansu Wang
10 August 2026On July 23rd, the Pineider boutique at Via Manzoni 12 in Milan opened its doors to an experience celebrating paper as a tool for expression, memory, and connection. In collaboration with The Robin, an exclusive international community bringing together figures from the worlds of art, culture, design, and entrepreneurship, Pineider hosted a junk journaling workshop led by artist Yansu Wang. In an intimate and convivial atmosphere, guests took part in a creative journey in which fragments of paper, photographs, cutouts, letters, and small everyday objects were transformed into personal visual stories. It was an invitation to slow down, observe, and rediscover the pleasure of working with one’s hands, through an artistic practice that restores value to the stories held within objects and emotions. Yansu Wang’s work, which has always centered on the dialogue between paper, memory, and identity, guided participants in creating unique pages built from collage, three-dimensional compositions, and details capable of giving shape to memories, impressions, and imagination. Each creation thus became a personal diary—authentic and one of a kind. For Pineider, guardian of the culture of writing and paper excellence for over two centuries, hosting initiatives like this one means carrying forward a tradition that looks to the future. Paper is not merely a medium, but a meeting point between creativity, craftsmanship, and thought—capable of inspiring new forms of contemporary expression. The collaboration with The Robin helped make the evening an occasion for dialogue and sharing, bringing together a community united by a passion for beauty, culture, and authentic experiences. It was a gathering in which time devoted to creation also became time devoted to relationships, the exchange of ideas, and the discovery of new perspectives. The July 23rd event confirms the role of the Pineider boutique on Via Manzoni as a living space open to the cross-pollination of art, design, and culture—a place where the tradition of craftsmanship meets contemporary languages, and where every event becomes an opportunity to rediscover the value of gestures, materials, and the stories that tell us who we are. Aggiungi ai preferiti
Pineider and Rizzoli: From Letters to Literature
6 July 2026On July 1, Pineider’s Milan boutique hosted an exclusive event in collaboration with Rizzoli to celebrate the launch of Every Morning of Sybil by Virginia Evans. The gathering brought together creators and writing enthusiasts for an immersive experience centered on literature and the enduring pleasure of handwriting—perfectly reflecting the identity of Pineider, a Maison that for more than two centuries has celebrated Italian excellence through fine stationery, writing instruments, and leather goods. The Power of a Letter Every Morning of Sybil tells the story of a woman who, through letter writing, rediscovers an authentic way of observing the world, giving shape to her thoughts, and building meaningful relationships. In an age defined by instant communication, Virginia Evans’ novel restores value to slow writing, thoughtful reflection, and the unique ability of words to create genuine human connections. Letters become far more than a means of communication—they embody memory, intimacy, and presence. Every page is a reminder of the power of taking the time to choose each word with care and entrust it to paper. It is a message that naturally resonates with Pineider’s philosophy. For generations, the Maison has championed the art of writing as a deeply personal, aesthetic, and emotional experience. A Calligraphy Experience To bring the novel’s themes to life, Pineider and Rizzoli curated a special calligraphy experience led by Caterina Scardillo, an expert in lettering and contemporary calligraphy. Guests had the opportunity to rediscover the pleasure of the handwritten gesture, embracing the slower rhythm of writing by hand while exploring techniques that transform every word into a unique and unrepeatable expression. The workshop encouraged participants to slow down, focus on the movement of the hand, and explore the relationship between ink, paper, and thought. It was a creative moment that restored writing to its most authentic purpose: a personal form of expression capable of leaving a lasting impression. Pineider: Where Writing Meets Culture At Pineider, writing has always been considered far more than a function—it is a cultural heritage, a language that transcends time and continues to inspire new forms of expression. For this reason, the Maison regularly creates opportunities to engage with the worlds of publishing, literature, and the arts, fostering experiences that celebrate the joy of writing and storytelling. The collaboration with Rizzoli marks another chapter in this ongoing journey: a dialogue between a novel that celebrates the enduring value of handwritten letters and a brand that, through its iconic paper collections, writing instruments, and leather goods, continues to preserve and reinterpret the timeless elegance of the written word. Because even in the digital age, there are emotions that only a handwritten letter can truly convey. Aggiungi ai preferiti
Pineider Handwrites the Legacy of the Calcio Storico Fiorentino
25 June 2026There are traditions that live in the roar of the crowd and the sound of drums, and others that are preserved in the quiet elegance of a single gesture. The Calcio Storico Fiorentino, one of Florence’s most authentic and deeply rooted cultural traditions, embodies both. Every June, Piazza Santa Croce is transformed into an arena where history, civic pride, and neighborhood identity converge in a spectacular reenactment whose origins date back to the Renaissance. Yet before the match begins, there is a solemn moment that prepares the stage for the spectacle: the official reading of the ceremonial parchments by the heralds. This is where Pineider enters the story. For more than two centuries, the Florentine Maison has safeguarded the art of fine writing and leather craftsmanship. Today, it is entrusted with creating the official parchments of the Calcio Storico Fiorentino—documents that accompany the ceremony and preserve its symbolic significance. Each parchment is meticulously handwritten by Pineider’s calligrapher, Caterina Scardillo, through a process that combines technical mastery, artistic sensitivity, and profound respect for tradition. The words proclaimed by the heralds before the players and spectators thus take shape on one-of-a-kind manuscripts, written according to the ancient art of calligraphy. They are far more than ceremonial documents: they are handcrafted works that restore writing to its original purpose—as a testament, a vessel of memory, and a means of cultural transmission. In an age defined by speed and instant communication, the collaboration between Pineider and the Calcio Storico Fiorentino carries a particularly meaningful message. Both represent a Florence that continues to celebrate artisanal knowledge, the beauty of the human gesture, and traditions that have endured for centuries. The Calcio Storico is not simply a sporting event; it is a living cultural heritage that renews, year after year, the bond between the city and its history. The Renaissance costume parade, the heralds, the banners, and the rituals preceding each match all contribute to preserving a collective memory that lies at the very heart of Florence’s identity. In much the same way, Pineider continues to preserve and reinterpret a heritage deeply rooted in the culture of paper and writing. Through the work of Caterina Scardillo, the parchments of the Calcio Storico become the meeting point of two Florentine legacies: the written word and the city’s civic memory. Because before the contest begins, before the game, before the emotion of the square unfolds, there is always a story waiting to be told. And every story worthy of being passed down deserves to be written by hand. Aggiungi ai preferiti
Pineider People: Caterina Scardillo and the Enduring Beauty of the Written Gesture
18 June 2026In the fourth episode of Pineider People, we meet Caterina Scardillo, a calligrapher, lettering artist, and scholar of historical scripts. A profession born from a fascination with the form of letters, yet rooted in something far deeper: the desire to understand the timeless relationship between human beings and the written word. (scardillo.com) In an age dominated by speed, Caterina has chosen a different path—one shaped by slowness, observation, and daily practice. Every stroke of the pen demands attention; every letter emerges from a delicate balance of gesture, rhythm, and intention. In this way, calligraphy becomes much more than a technique: it becomes an exercise in presence. Her story reminds us that handwriting is not merely a means of communication, but a language capable of expressing identity, memory, and culture. Through her studies in paleography and historical scripts, Caterina has dedicated years to researching the origins of the signs and letterforms we still use today, rediscovering the value of a tradition that continues to speak powerfully to the present. Every handwritten letter carries something unique and unrepeatable: a slight imperfection, a variation in pressure, an almost imperceptible nuance that reveals the presence of the person who created it. It is precisely this individuality that makes writing such a profoundly human gesture. For Caterina, the beauty of calligraphy lies in its ability to slow down time. When pen meets paper, the noise of the world seems to fade away. What remains is the mark, the breath, and the attention. An intimate moment that restores meaning not only to words themselves, but also to the way we choose to share them with others. It is no coincidence that her journey often intersects with that of Pineider. For centuries, the Maison has celebrated writing as both a cultural and personal experience—a gesture capable of transforming thoughts and emotions into something tangible and enduring. Through workshops and events dedicated to calligraphy, Caterina helps keep alive a tradition that continues to inspire and captivate new generations of enthusiasts. Her story perfectly embodies the spirit of Pineider People: the belief that the value of things lies not in their speed, but in their ability to endure. Within a handwritten page or a finely crafted leather-bound notebook coexist past and future, memory and imagination, tradition and modernity. Because writing is not simply about leaving a mark on paper. It is about leaving a trace of oneself. Aggiungi ai preferiti
ALBA: Pineider’s new pen collection celebrating the luxury of time
17 June 2026There is a moment in the day when everything slows. The light shifts gradually, the silence feels deeper, and every gesture takes on a different meaning. It is dawn — a suspended time, delicate and authentic. From this image, ALBA is born: the new collection of writing instruments by Pineider 1774. A collection that does not simply reinterpret the idea of the pen, but invites us to rediscover the very value of writing as a personal, sensory and mindful experience. In an age defined by speed and homogeneity, ALBA chooses a different direction. It chooses living material, real contact, the slow time of gestures that endure. The material as narrative: galalith At the heart of the collection is galalith — an organic material derived from milk casein, known between the late 19th and early 20th century for the creation of precious objects and art jewellery. Natural, luminous and surprisingly warm to the touch, galalith possesses a singular quality: it responds to light and craftsmanship in a way that is never the same twice. Every vein, every nuance, every detail is unrepeatable. No two pens will ever be identical. With ALBA, Pineider revives this rare material and brings it back to where it naturally belongs: writing. Not as a nostalgic exercise, but as the expression of a new idea of luxury. More understated. More personal. More authentic. Two souls, one vision ALBA represents one of the most significant projects of recent years for the Florentine maison. The collection is built around two complementary lines — Classic and Mini — which interpret the same aesthetic universe through different proportions and modes of use. The Classic line embodies the full iconic presence of the traditional pen: generous volumes, timeless elegance and a strong materiality that draws out the depth of galalith. It is designed for those who experience writing as a daily ritual — a gesture to be savoured slowly. The Mini line, by contrast, reimagines the collection in a more compact and essential form. Agile, contemporary, designed to accompany movement and everyday life without sacrificing the sophisticated, tactile character of ALBA. Small in scale, but intense in presence. The pleasure of slow gestures Every detail of the collection has been crafted to create a direct relationship with the writer. The warmth of the material between the fingers, the perfectly balanced weight, the magnetic sound of the patented Twist Magnetic Lock closure — everything contributes to transforming writing into a concrete and deeply sensory experience. Opening a pen, closing it slowly, feeling the contact of the surface, letting the ink flow across the paper. ALBA is born from precisely this idea: restoring meaning to the gestures that ask us to take our time. Aggiungi ai preferiti
Pineider and Rolls-Royce Together for the Launch of “Alba”
29 May 2026To celebrate the launch of Alba, Pineider hosted a special event on May 27th at its Florence boutique, transforming the debut of the new collection into an immersive experience dedicated to elegance, movement, and the pleasure of slow living. For the occasion, Pineider partnered with Rolls-Royce Italia, offering guests the opportunity to experience the city aboard an extraordinary fully electric Rolls-Royce. It was a unique way to travel through Florence’s historic center and rediscover its beauty through a vision of luxury that is quiet, contemporary, and deeply experiential. The event was conceived as a natural dialogue between two worlds united by the same commitment to craftsmanship, attention to detail, and a culture of excellence. On one side, writing, leather, and objects designed to stand the test of time; on the other, the world’s most iconic automotive design, reinterpreted through a modern electric vision. Pineider’s Florence boutique became a meeting place between heritage and innovation, welcoming guests, clients, and friends of the brand in an intimate and sophisticated atmosphere. More than a product launch, the event was designed to tell the story of Alba through a complete experience shaped by emotion, movement, and timeless style. Aggiungi ai preferiti
Polina Stepanova: When Matter Becomes Memory
28 May 2026In the third episode of Pineider People — the project through which Pineider tells the stories of individuals united by a shared sensitivity toward time, authentic beauty, and the value of things made to endure — Polina Stepanova, visual artist, lecturer, and aesthetic researcher who has made the transformation of matter the core of her creative investigation, reflects on her relationship with time, materiality, and the rituals shaped by Pineider products. Born into a universe of art, fashion, and experimentation, Polina developed an instinctive connection to drawing and visual storytelling from an early age. After studying at the Royal Academy of Fine Arts in Antwerp, her path intertwined with the worlds of fashion, teaching, and contemporary artistic research, while always preserving an almost ancestral approach to creation. Her works seem to emerge from a fragile yet powerful balance between control and unpredictability: inks, pigments, and water move across the surface following unforeseeable trajectories, allowing gravity, gesture, and time itself to become part of the creative process. For Polina, painting is not merely about representation, but about allowing energies, memories, and invisible layers to surface. It is a vision that naturally resonates with the Pineider universe. Because even the most everyday objects — a leather briefcase, a pen, a notebook preserved over time — can become vessels of stories. Pineider leather goods are born from precisely this idea: creating objects that do not simply serve a function, but become companions through life, living surfaces that absorb the passing of years, hands, and experiences. Leather, like paper, retains traces. It transforms. It acquires character. It becomes personal. In Polina Stepanova’s work, matter itself seems to possess a memory. Every mark tells of a passage, every imperfection becomes part of the final piece. In the same way, a Pineider bag or accessory does not aspire to static perfection, but to an authentic beauty capable of evolving alongside the person who chooses it. It is not ostentatious luxury, but lived luxury. A luxury made of daily rituals, attention to detail, and objects destined to endure beyond seasons and beyond time itself. Polina’s artistic research often explores the relationship between the visible and the invisible, between matter and spirituality, between human gesture and natural force. Her creations evoke inner landscapes, primal memories, and symbols that belong as much to the personal sphere as to the collective one. And perhaps it is precisely this ability to slow down the gaze and restore depth to things that represents her most authentic point of connection with Pineider. Because “Crafting Eternity” does not simply mean creating exceptional objects. It means giving shape to something capable of moving through time without losing meaning. With Pineider People, we continue to share the stories of individuals who embrace this same vision: women and men who choose slowness, care, memory, and authenticity as a contemporary form of luxury. And who, through their work and perspective, remind us that the most precious things are not those that pass quickly, but those that remain. Aggiungi ai preferiti
“Pineider People”: Michelle Carpente and the Art of Turning an Invitation into an Eternal Memory
27 May 2026For over two centuries, Pineider has created objects designed not merely to be used, but to move through time alongside the people who choose them. It is from this same sensibility that Pineider People was born — the editorial project that tells the human and cultural stories surrounding the brand. A journey shaped by encounters, testimonies, and personalities united by a shared vision: a love for writing, artisanal craftsmanship, attention to detail, and an authentic idea of luxury — far from excess and instead deeply connected to the beauty of things created to endure. Following the first chapter, the journey of Pineider People continues with Michelle Carpente, a wedding planner who has made personalization and emotion the very essence of her work. For Michelle, entering the world of Pineider means experiencing something unique, comparable to choosing the perfect dress: a moment where aesthetics, sensitivity, and identity come together to create something truly one of a kind. In the world of weddings, every detail tells a story. And it is precisely through paper that this story first takes shape. An invitation is not merely an announcement, but the first gesture of welcome — the very first glimpse into the atmosphere that will define the special day. This is why every graphic suite is conceived to be authentic and entirely bespoke: from fonts to finishes, from the choice of paper to engraving techniques, all the way to the most refined details such as embossing and hot foil stamping. The collaboration between Michelle Carpente and Pineider is rooted in a shared vision of luxury: not ostentation, but the pursuit of quality, the value of time devoted to craftsmanship, and the ability to create emotions destined to last. Whether it is an elegant, contemporary, or unconventional wedding, there is always a special way to transform every invitation into a keepsake to treasure. It is here that Pineider’s signature philosophy, “Crafting Eternity,” finds its most authentic expression. Not only in the artisanal tradition that has defined the brand for more than two centuries, but in its ability to create objects that accompany life’s most unforgettable moments and render them timeless. With Pineider People, Pineider continues to give voice to individuals and stories that share the same appreciation for time, beauty, and the enduring value of things made to remain. Aggiungi ai preferiti
Beauty Is Passed Down: Pineider and Agee Celebrate the Art of Generational Sharing
19 May 2026There are gestures that travel through time without ever losing their value. Writing by hand is one of them. A slow, personal movement capable of preserving memory, identity, and emotion. It is from this reflection that “Beauty Is Passed Down” was born — the event that brought together Pineider and Agee in a dialogue dedicated to the transmission of artisanal knowledge, beauty, and stories worthy of continuing to live on. Inside the Pineider boutique on Via Manzoni in Milan, guests and enthusiasts took part in a calligraphy workshop conceived as an immersive experience into the value of the written gesture. An intimate yet contemporary moment in which calligraphy became a symbol of continuity between past and present, tradition and reinterpretation. Alongside Pineider, Agee was one of the evening’s protagonists — a brand that has made restoration and transformation the very core of its creative vision. Its jewelry pieces reinterpret vintage treasures and heirlooms from the past, giving them a new identity through a reconditioning process that combines aesthetic sensitivity with artisanal care. Each creation is therefore born from an existing memory: an object that has crossed eras, hands, and stories, now rediscovering a new life. A philosophy that naturally aligns with the world of Pineider. For generations, the Florentine Maison has preserved the value of time through paper, leather goods, writing, and the excellence of Italian craftsmanship, creating objects destined to endure and be passed down. In an age dominated by speed and ephemerality, the act of writing by hand still retains something profoundly authentic: the ability to leave a personal, irreplaceable mark. The workshop thus became a meeting point between two universes united by the same sensitivity — one devoted to objects that preserve memory and continue telling stories across time. The evening concluded with a cocktail party that brought together guests, creatives, and friends of both brands in an atmosphere of exchange and shared inspiration, celebrating the value of what is not simply created, but carefully preserved, reinterpreted, and passed on. Discover the photo gallery Aggiungi ai preferiti
