First Impressions Matter
19 November 2025There is a precise moment, when we meet someone for the first time, that lasts only a few seconds, yet holds the power to shape everything that will follow. It’s in that instant that we decide, or better, we feel, whether the person in front of us inspires trust, curiosity, friendliness… or, on the contrary, distrust and suspicion.The crucial power of first impressions is confirmed by a wealth of scientific evidence: our brain is programmed to register the signals it receives, a gaze, a voice, a posture, within seconds, and turn them into a sort of invisible label that sticks with us for a long time. Have you ever met someone and thought, “What an unpleasant person!”… only to completely change your mind after an enjoyable conversation?Or perhaps you’ve had an excellent first impression of someone who later failed to live up to expectations?Or again, how many times have you had a “gut feeling” about someone that, in hindsight, you probably should have paid more attention to? These are experiences we’ve all had, and they confirm the importance of the subtle dynamics of human communication, dynamics that operate even before words, and far beyond them. It is precisely from this awareness that the experiential workshopFirst Impressions Matter, developed by Pineider in collaboration with the Italian Etiquette Society, was created.It is dedicated to those who wish to present themselves at their best from the very first moment, not through tricks or artifices, but by mastering the tools that make every encounter more natural, confident, and elegant. Personal Presentation A first impression is formed in the blink of an eye, but solidifies in the minutes that follow: how we introduce ourselves, how we greet, how we present others. During the workshop, we will discover why etiquette is never just formality, and how small details can convey authority, or, conversely, create discomfort. We will learn that a good introduction is not a bureaucratic ritual but the first gesture of consideration toward the person in front of us. The Rules of Introductions We will explore the rules of ranking and precedence, often considered complicated, yet actually simple when guided by common sense, and learn how to use them to highlight the value of each interlocutor. We’ll discover why adding a personal detail can turn two strangers into potential conversational allies, and how to navigate those awkward moments when a name slips our mind or memory fails us. The Handshake We’ll also talk about one of the most universal gestures, the handshake. A greeting we often take for granted today, yet one that carries millennia of history and profound meaning. Not every culture uses it, but in the business world it has become the ultimate code of recognition. Why? Because it is the only skin-to-skin contact we allow ourselves with people outside our intimate circle. It’s a gesture that conveys not only information, decisiveness, confidence, openness, but emotion. And our brain registers it as a powerful experience. During the workshop, we will test different types of handshakes, learn how to calibrate strength and duration, and above all, discover what we communicate without even realizing it. Because even behind an apparently simple gesture lies a silent language that everyone understands. How to Participate and Why The workshop dedicated to First Impressions will take place on the morning of Saturday, September 20, at the historic Pineider Boutique on Via Manzoni, in Milan. To participate, registration is required, here. But why take part?Because training your first impression means becoming memorable, and giving yourself an advantage in both personal and professional relationships. The difference between an encounter that fades away and one that opens new possibilities often lies right there, in those initial interactions.This is why first impressions matter, and learning to manage them consciously is an investment that always pays back more than we imagine. Aggiungi ai preferiti
Appunti di Cioccolato: the sensory experience by Amedei and Pineider
31 October 2025There are encounters born from a deep affinity, one made of slow gestures, noble materials, and a knowledge handed down through time. From this shared set of values comes Appunti di Cioccolato, the new collaboration between Amedei and Pineider: two Tuscan maisons united by a devotion to excellence and an equal dedication to detail. An object to experience, even before owning it: a limited and numbered edition box, available in only 500 pieces, containing a selection of Amedei’s finest chocolates and a Pineider notebook crafted in an elegant shade of brown inspired by the cocoa bean. Where taste becomes memory In the encounter between chocolate and paper lies a surprising harmony. Both are born from a raw material, the cocoa bean for Amedei, cotton for Pineider, and through a slow, artisanal process are transformed into pure excellence. Appunti di Cioccolato celebrates this very connection: the value of time, the care behind each gesture, the beauty of craftsmanship. The notebook, the symbolic heart of the box, forms the ideal bridge between the two worlds. The first two pages, made of Flora paper, produced from cocoa husk waste, tell the stories of the two maisons. The last two invite you to slow down, to savor, and to leave a trace: one page to record your tasting notes, the other to capture memories of flavor. With Appunti di Cioccolato, Amedei and Pineider pay tribute to the Tuscan culture of fine craftsmanship, offering an object that is at once a gift, an experience, and a story. A virtuous synergy between two houses that share the same pursuit of quality and authenticity. DISCOVER MORE HERE Aggiungi ai preferiti
Turning Color into Spirit in Our Alchemical Art Workshop
9 October 2025There is a threshold, subtle and luminous, where matter transforms into language and gesture becomes meditation.It is there that alchemical painting is born — an artistic practice that does not merely represent the visible world but seeks to transmute it. An heir to ancient alchemy, this form of art does not pursue material gold, but a kind of inner gold: a balance between light and shadow, a form of knowledge that flows through color and matter. The guiding principle of alchemy, solve et coagula — dissolve and recompose — finds in painting its most tangible metaphor: pigments that dissolve and merge, layers that emerge and fade, the hand guided by an intuition older than reason. Every gesture becomes a form of contemplation; every surface, a map of the soul. Today, in a time that demands ever more speed and control, alchemical painting invites slowness, surrender, and listening.It is a way of painting that asks us to pause, breathe, and observe how matter reacts and speaks.And for this very reason, it is an art profoundly contemporary. The Workshop in Florence with Polina Stepanova For those wishing to explore this language, Pineider hosts in its Florentine boutique an Alchemical Painting Workshop led by Polina Stepanova, artist and lecturer at Polimoda, renowned for her visual and symbolic research into the relationship between gesture, energy, and transformation. Within the elegant spaces of Lungarno degli Acciaiuoli, the workshop becomes a true creative ritual.After an introductory performance, Polina guides participants through exercises of exploration and practice, alternating moments of intuition and technique, experimentation and listening.Each session takes shape around a thematic palette inspired by the four elements — earth, water, air, and fire — or by specific astrological events, so that color is never merely aesthetic but a living symbol. Participants work with fine pigments, papers, and inks selected by Pineider, giving life to abstract, intense, and often unexpected compositions.The result is not a simple artwork, but the reflection of a journey — a silent conversation between self and matter. An Experience of Art, Symbol, and Introspection To take part in an alchemical painting workshop is to abandon the logic of outcome and rediscover the value of process.It is an experience that unites technique and introspection, where the artist becomes both observer and instrument of their own work. In this sense, the workshop organized by Pineider is not merely an opportunity to learn an artistic technique, but an invitation to rediscover the meaning of gesture, of error, of waiting.In every brushstroke lies a possibility of transformation; in every shade, a fragment of silence. Click HERE to learn more about our workshop. Aggiungi ai preferiti
The destination can wait — it’s the journey that matters.
25 July 2025On July 17th, in the elegant setting of Palazzo Borromeo D’Adda in Milan, home of the House of BMW, Pineider took part in an exclusive evening event to launch the new BMW R 1300 RT — a motorcycle designed for those who love to travel and explore the hidden beauty of landscapes unfolding to the rhythm of the throttle.An event that celebrated motion, elegance, and innovation — values that Pineider has embraced since the century of its founding. For the occasion, Pineider created an exclusive capsule collection of leather gloves, crafted to accompany the travel experience with both style and functionality.An accessory that tells a story of performance and craftsmanship through fine materials and Italian manufacturing. During the evening, guests had the opportunity to immerse themselves in the world of Pineider through two curated experiences designed to express our DNA:a live calligraphy demonstration, a tribute to writing as a personal and timeless gesture, and a leather workshop, where our artisan showcased the skill and precision behind every creation. It was a meeting of brands united by a shared belief in excellence, design, and attention to detail — a tribute to Italian style, where past and future, innovation and tradition come together seamlessly. Aggiungi ai preferiti
Pineider x Una Parola al Giorno: the (everyday) elegance of language
2 July 2025There are words that pass us by every day, quietly. Words we use without thinking, or have forgotten altogether, yet still hold an extraordinary evocative power. “Chirograph,” “inscribe,” “notebook,” “calligraphy”: terms that tell the story of a world – the world of writing – in which Pineider has had its roots for over two centuries. It is from this elective affinity that the collaboration between Pineider and “Una Parola al Giorno” (“A Word a Day”) is born: the podcast produced by Bonfire and unaparolaalgiorno.it, which each morning guides thousands of listeners in rediscovering the Italian language. A project simple in form and rich in content: each episode, lasting just a few minutes, focuses on a single word, exploring its etymology, analyzing its nuances, and revealing forgotten usages and surprising meanings. Not an exercise in erudition, but a daily invitation to listen more closely to what we say – and to choose our words more thoughtfully. Founded in Florence in 2010 by Giorgio Moretti and Massimo Frascati, Una Parola al Giorno was born from the desire to restore value to language as a tool of awareness and beauty. Over time, it has grown into a true community of enthusiasts – a point of reference for those who love words and believe in their power to improve the way we relate to others and to the world. The encounter with Pineider feels almost natural. Pineider, too, was born in Florence and is driven by a similar vision: to preserve and renew the culture of handwriting, of thought becoming mark, of identity expressed through style. Together with Bonfire – a storytelling agency specializing in socially impactful audio and video content – the podcast will dedicate a series of episodes to words that embody the Pineider universe: terms that evoke paper, writing, and the act of mindful communication. A synergy that brings together voice and gesture, sound and sign, in a project that celebrates the power of the word. Because writing – like speaking – is above all an act of attention. And vocabulary, like calligraphy, is a form of elegance. Aggiungi ai preferiti
Pineider lands on TikTok and returns to Pinterest: new digital routes to showcase Italian excellence.
23 June 2025The story of Pineider is a journey through time — a dialogue between past and future, between artisanal tradition and innovation. Today, this narrative gains new chapters: we are pleased to announce our arrival on TikTok and our return to Pinterest, with a renewed perspective. Two platforms, two languages, one goal: to share the Pineider universe with new communities, exploring formats, aesthetics, and perspectives that allow us to express our vision of contemporary luxury. On TikTok, Craftsmanship Finds Its Rhythm We’ve chosen TikTok to embrace a more dynamic and immersive storytelling approach — where craftsmanship, savoir-faire, and attention to detail become engaging visual content that inspires and intrigues. From behind-the-scenes in our atelier to the stories behind each product, TikTok gives us space to showcase the most authentic and human side of Pineider, in a fresh and surprising rhythm. Pinterest: Timeless Inspirations Pinterest is not new to us, but today we return with a renewed sense of purpose. We’ve refreshed our presence on this iconic visual platform, curating boards that reflect our world of writing, leather goods, travel, and lifestyle. It’s a digital space where aesthetics and vision meet — designed for those seeking inspiration, elegance, and timeless beauty. Aggiungi ai preferiti
The Enchantment of Gesture: Pineider Hosts Yansu Wang’s First Workshop
22 May 2025“I loved taking a moment for myself, switching off for a bit, and stepping into a magical world.” With these words, influencer Beatrice Parozzi described her experience at the Pineider 1774 boutique in Milan, where a special event took place celebrating creativity, intimacy, and artisanal beauty. At the heart of the initiative was the first Italian workshop by artist Yansu Wang, organized in collaboration with Gallery N.51. It was a unique occasion where Pineider’s iconic notebooks were transformed by the Chinese artist into extraordinary works of art—visual stories traced with the grace of an ancient, personal gesture. Amid scattered sheets and dreamlike atmospheres, the artist invited guests to connect with the material, to embrace the slow rhythm of creation, and to celebrate the meeting of paper and thought, of hand and heart. Every stroke, every detail, conveyed the essence of Pineider: a brand that has upheld the value of handmade craftsmanship and the pursuit of uniqueness for over two centuries. The workshop created a timeless moment where contemporary art conversed with the Florentine tradition of writing and bookbinding. An immersive and poetic experience, capable of restoring the centrality of the creative act and rekindling in every participant the joy of expressing themselves through authentic, personal forms. Aggiungi ai preferiti
Marco Missiroli: Handwriting Is a Narrative, Human, and Essential Gesture
25 April 2025There’s an intimate bond between writing and the body, between thought and gesture. Marco Missiroli, an acclaimed author and a refined voice in contemporary fiction, knows this well: “Writing by hand activates a different part of the brain—the one that thinks narratively, the one that feels.” Handwriting isn’t just a tool; it’s a place. A place where wrist fatigue, mistakes, and cross-outs aren’t flaws, but marks of humanity. “Writing by hand also means making physical mistakes. Not grammatical ones, but those born of tiredness. That’s where writing becomes authentic—alive.” Like any ritual, this one, too, demands its own tools. “One of my obsessions,” Missiroli confides, “is the quality of the paper. Good paper, a good pen—these ease the strain. Pineider, in this sense, makes everything smoother. Writing becomes a fluid gesture, even more natural than typing.” Missiroli writes his novels by hand—not just the first draft: “Handwriting helps me organize my thoughts. I use lots of colors, mark things up, underline. It’s a formative moment, almost physical, that shapes and supports the text before it’s typed.” These aren’t just notes. His notebooks hold the heart of the novel: “I use them to support the emotional architecture of the story. When the heart of it risks fading or falling apart, that’s where I return.” Like every writer, Missiroli has his rituals. He always carries three notebooks: one for appointments, one for sketches—he also paints—and a third, precious hybrid by Pineider that follows his writing and cross-disciplinary creativity. At home, he has many more. But not all survive: “I burn a lot of them. They hold things I could never confess. If someone found them one day…” And so, on the day of the Fogheraccia—March 19, when Rimini celebrates the spring equinox with great bonfires—Missiroli throws pages and secrets into the flames, in an ancient and liberating gesture that makes room for spring and rebirth. Because writing by hand, after all, is also this: a way to let go, and to begin again. Aggiungi ai preferiti
Writing The Light: Pineider, Imola Ceramica, and Wanderlust Vision Together for Design Week 2025
15 April 2025On the occasion of Milan Design Week 2025, Pineider hosted a special event at its boutique on Via Manzoni 12, born from a collaboration with Imola Ceramica and Wanderlust Vision: a sensory and symbolic immersion into the world of bees and their secret language. The central theme of the gathering was cyanotype, an ancient photographic technique based on light exposure, which was transformed for the occasion into a poetic and artisanal gesture. An action that slowly reveals memory—just like bees do: pollinating, leaving invisible traces, silently building networks of connection with millimetric precision. Inside the Pineider boutique, this process was reinterpreted on noble materials such as paper and leather, creating a dialogue between tradition and experimentation. The surfaces became witnesses of a fragile ecosystem, echoing the quiet yet extraordinarily generative power of nature at work. It was a moment of connection between seemingly distant worlds—design, craftsmanship, nature—united by a shared sensibility: the value of trace, of time, of the essential. And of the beauty that is born from hands, from light, from matter. An event that celebrated not only the legacy of two brands with over 150 years of history but also a contemporary vision of making: slow, mindful, and authentic. Aggiungi ai preferiti
The Return of an Icon: Pineider’s Reversible Leather Belt
21 March 2025There are objects that do not follow time, but transcend it, preserving their elegance untouched. For Pineider, leather belts have always been one of these: an iconic accessory, capable of expressing the luxury of Italian craftsmanship with quiet sophistication. Today, that chapter of our story reopens with a new protagonist: the double-sided leather belt, a perfect balance between tradition and modernity. One Accessory, Two Styles Crafted from semi-gloss calfskin with a subtle palmellato texture, this belt represents the height of refinement. The leather, carefully selected from the finest hides, has a full, smooth feel—designed to endure and improve with time, gaining character and softness. The central padding is not merely an aesthetic detail but a functional feature that ensures a natural fit, enhancing the silhouette—especially when paired with tailored trousers and formal looks. The true signature of this accessory is the satin-finished steel rotating buckle, which allows you to switch sides in seconds, offering two colors in a single belt. A detail that makes all the difference, especially for frequent travelers or those who value versatility without compromise. The Luxury of Functionality Each Pineider belt is a tribute to quality and attention to detail. Here, luxury is not about show, but substance: premium materials, a design conceived for comfort, and craftsmanship that can be felt at the touch. The return of leather belts to our collection is not just a celebration of our heritage—it’s a statement of intent: to revive the pleasure of well-made things, designed for those who know how to appreciate them. Aggiungi ai preferiti
