There are words that pass us by every day, quietly. Words we use without thinking, or have forgotten altogether, yet still hold an extraordinary evocative power. “Chirograph,” “inscribe,” “notebook,” “calligraphy”: terms that tell the story of a world – the world of writing – in which Pineider has had its roots for over two centuries.
It is from this elective affinity that the collaboration between Pineider and “Una Parola al Giorno” (“A Word a Day”) is born: the podcast produced by Bonfire and unaparolaalgiorno.it, which each morning guides thousands of listeners in rediscovering the Italian language.
A project simple in form and rich in content: each episode, lasting just a few minutes, focuses on a single word, exploring its etymology, analyzing its nuances, and revealing forgotten usages and surprising meanings. Not an exercise in erudition, but a daily invitation to listen more closely to what we say – and to choose our words more thoughtfully.
Founded in Florence in 2010 by Giorgio Moretti and Massimo Frascati, Una Parola al Giorno was born from the desire to restore value to language as a tool of awareness and beauty. Over time, it has grown into a true community of enthusiasts – a point of reference for those who love words and believe in their power to improve the way we relate to others and to the world.
The encounter with Pineider feels almost natural. Pineider, too, was born in Florence and is driven by a similar vision: to preserve and renew the culture of handwriting, of thought becoming mark, of identity expressed through style. Together with Bonfire – a storytelling agency specializing in socially impactful audio and video content – the podcast will dedicate a series of episodes to words that embody the Pineider universe: terms that evoke paper, writing, and the act of mindful communication.
A synergy that brings together voice and gesture, sound and sign, in a project that celebrates the power of the word. Because writing – like speaking – is above all an act of attention. And vocabulary, like calligraphy, is a form of elegance.