Pineider and LUISS: When Craftsmanship Meets Contemporary Thought
1 April 2026There is a precise moment when tradition ceases to be memory and becomes future. It is within this subtle and fertile space that the collaboration between Pineider and LUISS Guido Carli takes shape: a project that goes beyond the transmission of skills, building an authentic dialogue between craftsmanship, culture, and new generations. Founded in 1774, Pineider has always been the custodian of a savoir-faire that spans centuries without losing its identity. On the other side, LUISS represents a place of education and vision, where the present is explored through an open and international perspective. The meeting between these two realities is therefore not accidental, but deeply natural: a point of convergence between experience and research, between gesture and thought. More than an educational initiative, this collaboration takes the form of an experiential journey. Students are involved in a series of workshops centered on the value of making, understood as a tangible expression of Italian culture. The first session, dedicated to the art of calligraphy, offered an immersion into one of the most ancient and defining gestures of writing: slow, intentional, and deeply human. A gesture that Pineider preserves and renews, transforming it into a contemporary language. The next session will instead focus on business etiquette, a theme that today carries a renewed meaning. No longer merely a set of formal rules, but a cultural code that defines how we relate, communicate, and create value in the professional world. Once again, Pineider interprets a style that embodies both elegance and substance, form and content. The project reaches one of its most significant moments in the exhibition organized by LUISS on the occasion of Giornata Nazionale del Made in Italy. An exhibition open to the public, designed to narrate Italian craftsmanship through objects and stories that embody its essence. In this context, Pineider presents two symbols of its identity: the stamp and the writing desk. Two elements that encapsulate a universe of meanings—communication, memory, and connection—and demonstrate how an object can become culture. The dialogue will continue with a talk dedicated to the value of writing in the contemporary world, developed in collaboration with Premio Campiello. An opportunity for exchange between different worlds—academic, literary, and entrepreneurial—united by the awareness that writing, now more than ever, means leaving a mark. This collaboration represents far more than a joint initiative: it is a model of relationship between business and education, where the heritage of Made in Italy is not only preserved, but reinterpreted through new sensibilities. Pineider and LUISS share an evolved vision, capable of speaking to the present without losing connection to their roots. Aggiungi ai preferiti
Personal Branding & Netiquette
There are lapses in style, across the digital landscape, so endemic that they have come to be mistaken for the new normal. An email with no subject line, a voice message that rambles on without ever getting to the point, a video call where the camera stays discreetly off: these are venial sins committed every single day. They may seem harmless — and yet they are not. They are tiny drops that, one after another, quietly dig a hole in how others perceive our professionalism. The temptation to dismiss these small things as inconsequential details is strong. But let us be honest: anyone’s professional presence today is no longer built around mahogany boardroom tables — it plays out, in large part, across screens and devices. And nothing reinforces and underscores professionalism quite like a digital presence that is measured, intentional, and polished. It is from this awareness that the Digital Etiquette Masterclass on April 11th was born. To be held at the Pineider boutique in Milan, this workshop — created in collaboration with the Italian Etiquette Society and led by Elisa Motterle — is designed to offer practical tools to anyone who wishes to present themselves with greater precision, consistency, and elegance in the online world as well. Emails, instant messages, social media, video calls: these are working tools — and not only that — which we use every day, often without pausing to consider their impact. Yet it is precisely there that many of the most common frictions arise: messages that go unanswered, imprecise communications, misunderstandings, small oversights that, little by little and without our even noticing, chip away at how others perceive our professionalism. During the workshop, participants will work through real-life scenarios that, sooner or later, we have all encountered. Emails that receive no reply — perhaps because they are unclear, or lack a defined deadline. The WhatsApp group created with a specific purpose that quickly veers off in an entirely different direction. The video call taken too lightly, which risks conveying distraction or a lack of engagement. The comment left on social media that reveals a side of us — to colleagues, suppliers, or an employer — that we perhaps never intended to show. We will explore how each channel has its own code of conduct; we will come to understand how the internet, beyond being a powerful resource, creates — whether we like it or not — a digital identity that says a great deal about who we are, and how every trace we leave online contributes to the image that clients, suppliers, and employers form of us. For anyone who feels that their digital identity looks more like something thrown on in a hurry than a tailored suit, or for those who are tired of leaving their online narrative to chance, this workshop is the social appointment not to be missed. Because netiquette, when all is said and done, is not merely digital etiquette — it is a valuable and subtle form of strategic communication. Aggiungi ai preferiti
Pineider at Casa Cipriani: the art of writing meets the finest hospitality
30 March 2026Some collaborations arise from a natural affinity. Such is the case with the meeting between Pineider and Casa Cipriani: two worlds that share the same vision of elegance, attention to detail, and a hospitality that places the human experience at its very heart. Over recent months, this collaboration has taken shape across several cities around the world, bringing the culture of writing into some of the most iconic addresses in international hospitality. At Casa Cipriani Milan, the co-branded Pineider notebooks have become a quietly coveted presence in the house shop, proving a remarkable success both among hotel guests — the property being open to non-members as well — and among club members alike. An object that distils the essence of both worlds: understated, refined, and conceived to accompany moments of reflection and creativity. At Casa Cipriani New York, the Pineider notebooks find their place as gifts dedicated to VIP clients, members, and guests of the rooms with their spectacular views — a gesture of thoughtfulness and care towards the most loyal of guests. Two Italian names that, wherever in the world they meet, speak the same language: that of beauty without haste. Aggiungi ai preferiti
Beyond the Outfit: The Value of Form in the Contexts That Matter
23 December 2025The question is an old one: do clothes make the man? No. And yet, in professional or formal settings, what we wear does influence immediate perception. Not out of superficiality, but because dress code is one of the fastest ways to decode an environment. The collaboration between Pineider and the Italian Etiquette Society stems from this very awareness: form, in all its expressions, is an act of clarity. Pineider has long embodied this principle through paper, leather, and accessories designed to accompany both work and everyday style. Reflecting on dress code means extending the same principle to personal presence. The workshop led by Elisa Motterle addressed the topic with a practical, contemporary approach. Not a set of rigid rules, but a method for reading codes—both explicit and implicit—and learning how to interpret them without ever compromising one’s individuality. The most common uncertainties concern familiar situations: job interviews, important meetings, networking events, institutional dinners—occasions where every detail matters. The main dress codes, from business formal to the more current interpretations of business casual, were analyzed through key variables: garment structure, clean lines, color palettes, and materials. The goal is not to strive for perfection, but to build awareness: avoiding missteps that weaken authority and enhancing one’s presence through measured choices. When understood intelligently, dress code becomes a tool for confidence, allowing one to enter an environment with greater balance and ease. Within the Pineider setting, this principle became evident: form does not replace substance—it enhances it. The workshop on November 22 was conceived as an opportunity to offer concrete, immediately applicable tools, helping participants present themselves with clarity and coherence in the situations that matter. A simple skill, yet one capable of making a real difference. Aggiungi ai preferiti
The Power of Cards
5 December 2025Scene One.A business meeting: a handshake, a lively conversation, and then that micro-instant that decides whether we will remain in the other person’s memory… or fade away, becoming yet another contact reduced to a name.In that moment, a well-designed business card — used intelligently — carries more weight than any “I’ll message you on LinkedIn.” Scene Two.The party is over, the guests are saying their goodbyes, “thank you so much!” echoing as they slip back into their coats… Then, unexpectedly, two days later an envelope arrives: fine paper, a few carefully chosen lines, words handwritten with care. It’s more than a thank-you note: it is a quiet sign of presence, something that lingers and gently strengthens the relationship, making it a little more special. We live in a fast-paced world, connected across a thousand channels. And yet — ironically — precisely because communicating is so easy, we end up giving each other very little real attention. Sending a card, offering a thoughtfully printed business card, writing a few lines by hand become almost revolutionary gestures that, in a “now-or-never” world, speak of a desire to do things with care, taking the time they require. It is the lifestyle Pineider has cultivated for centuries: slowing down the gesture, choosing with intention, valuing authenticity over haste. But precisely because written communication comme il faut is increasingly rare, the very idea of taking pen and paper in hand raises a thousand doubts… How should addresses be written on envelopes?When (and how) should one hand over a business card?Is it possible to write a thank-you note without resorting to clichés?Should one strike out the printed name on personal correspondence cards?And what about the signature — initials, first name only, or full name?Do these rules also apply in business contexts? These are only some of the most common questions.To answer them, Pineider, together with the Italian Etiquette Society, created the experiential workshop Galateo dei Biglietti, held on Saturday, October 18th at the Pineider boutique on Via Manzoni in Milan. During the event, led by Elisa Motterle, participants rediscovered the essential rules of correspondence. They explored how to build a stationery wardrobe suited to their needs, the differences between personal and professional communication, and how to turn a simple courtesy note into a meaningful communication tool that leaves a mark.Participants also had the chance to practice through hands-on exercises, transforming uncertainty into confidence and the gesture into an elegant habit. If you want your communication to work for you even when you’re not there, start with your stationery. Here, form is substance. Stay tuned for future events to discover everything behind the world of etiquette. Aggiungi ai preferiti
The Pineider Privée rides in a Rolls-Royce
1 December 2025Last Thursday, a new edition of Pineider Privée took place — the format through which Pineider welcomes a select audience to an exclusive journey of tastings and experiences that embody the brand’s values: attention to detail, artisanal excellence and the celebration of time. The evening opened with the finesse of Encry Champagne, whose Blanc de Blancs cuvées accompanied guests with an elegant introduction rich in mineral nuances. In a continuous dialogue between taste and culture, attendees also had the opportunity to discover the world of the Sigaro Toscano, a symbol of Italian rituality that perfectly aligns with Pineider’s philosophy. Automotive heritage took the stage thanks to the Nicolis Museum which, together with Rosso Corsa, brought several extraordinary Rolls-Royces on display, adding a visual and narrative charm capable of celebrating the beauty and mechanical precision of the past. The tasting journey reached new heights with the selections of CaviarGiaveri, an international benchmark for farmed caviar, and with the natural effervescence of Ferrarelle, which accompanied every moment, enhancing flavors and intensity. To conclude, the creations of Amedei Toscana offered a finale marked by sweetness and the most refined quality. This edition of Pineider Privée reaffirmed how the encounter between savoir-faire, culture and gastronomic excellence can become an authentic expression of the Pineider world: an invitation to experience time with awareness, taste and style. Aggiungi ai preferiti
Appunti di Cioccolato: the sensory experience by Amedei and Pineider
31 October 2025There are encounters born from a deep affinity, one made of slow gestures, noble materials, and a knowledge handed down through time. From this shared set of values comes Appunti di Cioccolato, the new collaboration between Amedei and Pineider: two Tuscan maisons united by a devotion to excellence and an equal dedication to detail. An object to experience, even before owning it: a limited and numbered edition box, available in only 500 pieces, containing a selection of Amedei’s finest chocolates and a Pineider notebook crafted in an elegant shade of brown inspired by the cocoa bean. Where taste becomes memory In the encounter between chocolate and paper lies a surprising harmony. Both are born from a raw material, the cocoa bean for Amedei, cotton for Pineider, and through a slow, artisanal process are transformed into pure excellence. Appunti di Cioccolato celebrates this very connection: the value of time, the care behind each gesture, the beauty of craftsmanship. The notebook, the symbolic heart of the box, forms the ideal bridge between the two worlds. The first two pages, made of Flora paper, produced from cocoa husk waste, tell the stories of the two maisons. The last two invite you to slow down, to savor, and to leave a trace: one page to record your tasting notes, the other to capture memories of flavor. With Appunti di Cioccolato, Amedei and Pineider pay tribute to the Tuscan culture of fine craftsmanship, offering an object that is at once a gift, an experience, and a story. A virtuous synergy between two houses that share the same pursuit of quality and authenticity. DISCOVER MORE HERE Aggiungi ai preferiti
First Impressions Matter
8 August 2025There is a precise moment, when we meet someone for the first time, that lasts only a few seconds, yet holds the power to shape everything that will follow. It’s in that instant that we decide, or better, we feel, whether the person in front of us inspires trust, curiosity, friendliness… or, on the contrary, distrust and suspicion.The crucial power of first impressions is confirmed by a wealth of scientific evidence: our brain is programmed to register the signals it receives, a gaze, a voice, a posture, within seconds, and turn them into a sort of invisible label that sticks with us for a long time. Have you ever met someone and thought, “What an unpleasant person!”… only to completely change your mind after an enjoyable conversation?Or perhaps you’ve had an excellent first impression of someone who later failed to live up to expectations?Or again, how many times have you had a “gut feeling” about someone that, in hindsight, you probably should have paid more attention to? These are experiences we’ve all had, and they confirm the importance of the subtle dynamics of human communication, dynamics that operate even before words, and far beyond them. It is precisely from this awareness that the experiential workshopFirst Impressions Matter, developed by Pineider in collaboration with the Italian Etiquette Society, was created.It is dedicated to those who wish to present themselves at their best from the very first moment, not through tricks or artifices, but by mastering the tools that make every encounter more natural, confident, and elegant. Personal Presentation A first impression is formed in the blink of an eye, but solidifies in the minutes that follow: how we introduce ourselves, how we greet, how we present others. During the workshop, we will discover why etiquette is never just formality, and how small details can convey authority, or, conversely, create discomfort. We will learn that a good introduction is not a bureaucratic ritual but the first gesture of consideration toward the person in front of us. The Rules of Introductions We will explore the rules of ranking and precedence, often considered complicated, yet actually simple when guided by common sense, and learn how to use them to highlight the value of each interlocutor. We’ll discover why adding a personal detail can turn two strangers into potential conversational allies, and how to navigate those awkward moments when a name slips our mind or memory fails us. The Handshake We’ll also talk about one of the most universal gestures, the handshake. A greeting we often take for granted today, yet one that carries millennia of history and profound meaning. Not every culture uses it, but in the business world it has become the ultimate code of recognition. Why? Because it is the only skin-to-skin contact we allow ourselves with people outside our intimate circle. It’s a gesture that conveys not only information, decisiveness, confidence, openness, but emotion. And our brain registers it as a powerful experience. During the workshop, we will test different types of handshakes, learn how to calibrate strength and duration, and above all, discover what we communicate without even realizing it. Because even behind an apparently simple gesture lies a silent language that everyone understands. How to Participate and Why The workshop dedicated to First Impressions will take place on the morning of Saturday, September 20, at the historic Pineider Boutique on Via Manzoni, in Milan. To participate, registration is required, here. But why take part?Because training your first impression means becoming memorable, and giving yourself an advantage in both personal and professional relationships. The difference between an encounter that fades away and one that opens new possibilities often lies right there, in those initial interactions.This is why first impressions matter, and learning to manage them consciously is an investment that always pays back more than we imagine. Aggiungi ai preferiti
A handwritten letter. A thoughtfully crafted presentation. A carefully worded invitation.
11 July 2025Simple gestures, certainly. But they speak volumes. They reveal who we are, the value we place on others, the way we choose to live in the world. With the aim of rediscovering the beauty of details and bringing the joy of care and attention back to everyday life, Pineider is launching a series of workshops dedicated to contemporary etiquette, in collaboration with the Italian Etiquette Society. Leading this journey into the art of good manners is Elisa Motterle, founder of the Italian Etiquette Society and author of Bon Ton Pop. With her cultured, witty, and accessible approach, Elisa will guide participants through the new language of elegance: from first impressions to correspondence, from dress codes to business etiquette—each session will be an opportunity to reflect, with lightness, on what truly defines us. When and Where The workshops will be held at the Pineider boutique on Via Manzoni 12 in Milan, which will be transformed for the occasion into a space for connection, inspiration, and exchange.The calendar includes six events, running from September to April, each one focused on a different aspect of living with style. More than lessons—experiences: practical, engaging, and relevant.Because today’s etiquette is not a set of rigid rules, but a form of awareness. It’s about attentiveness, authenticity, presence. The Value of Details On July 9, the project was officially presented at the Pineider boutique on Via Manzoni 12, with an exclusive event for the press and selected guests from the worlds of lifestyle, fashion, and culture.An afternoon of dialogue and inspiration, where words like courtesy, elegance, and gesture once again took center stage—concepts that have always defined the Pineider universe, where every sheet of paper, every pen, every object is designed to celebrate identity, connection, and the value of time. These workshops aim to be just that: moments to pause, observe, and rediscover the power of details—details that, like Pineider paper, can say more than a thousand words. To join the next workshop and view the full event calendar, CLICK HERE. Aggiungi ai preferiti
Pineider x Una Parola al Giorno: the (everyday) elegance of language
2 July 2025There are words that pass us by every day, quietly. Words we use without thinking, or have forgotten altogether, yet still hold an extraordinary evocative power. “Chirograph,” “inscribe,” “notebook,” “calligraphy”: terms that tell the story of a world – the world of writing – in which Pineider has had its roots for over two centuries. It is from this elective affinity that the collaboration between Pineider and “Una Parola al Giorno” (“A Word a Day”) is born: the podcast produced by Bonfire and unaparolaalgiorno.it, which each morning guides thousands of listeners in rediscovering the Italian language. A project simple in form and rich in content: each episode, lasting just a few minutes, focuses on a single word, exploring its etymology, analyzing its nuances, and revealing forgotten usages and surprising meanings. Not an exercise in erudition, but a daily invitation to listen more closely to what we say – and to choose our words more thoughtfully. Founded in Florence in 2010 by Giorgio Moretti and Massimo Frascati, Una Parola al Giorno was born from the desire to restore value to language as a tool of awareness and beauty. Over time, it has grown into a true community of enthusiasts – a point of reference for those who love words and believe in their power to improve the way we relate to others and to the world. The encounter with Pineider feels almost natural. Pineider, too, was born in Florence and is driven by a similar vision: to preserve and renew the culture of handwriting, of thought becoming mark, of identity expressed through style. Together with Bonfire – a storytelling agency specializing in socially impactful audio and video content – the podcast will dedicate a series of episodes to words that embody the Pineider universe: terms that evoke paper, writing, and the act of mindful communication. A synergy that brings together voice and gesture, sound and sign, in a project that celebrates the power of the word. Because writing – like speaking – is above all an act of attention. And vocabulary, like calligraphy, is a form of elegance. Aggiungi ai preferiti
